Program Mgr Paid Search
Staples
- Framingham, Massachusetts, United States
- Framingham, Massachusetts, United States
À propos
Our Growth Marketing team drives performance through data-driven paid search strategies that fuel acquisition and revenue growth across digital channels.
What you will be doing As a Program Manager, Paid Search at Staples, you will lead the strategy, execution, and optimization of paid search campaigns that drive measurable growth. You will partner closely with cross‑functional teams including Marketing, Merchandising, Analytics, and Pricing to translate business priorities into high‑performing campaigns. This role owns budget pacing, spend allocation, and day‑to‑day performance management, while continuously identifying opportunities to improve KPIs such as ROAS, CPA, CTR, and conversion rate.
Key Responsibilities
Own end-to-end execution of Paid Search programs across platforms (Google Ads, Microsoft Ads)
Build and scale campaign structures including keywords, audiences, and extensions aligned to business goals
Manage budget pacing and spend allocation to meet monthly and quarterly targets
Conduct ongoing optimization including bidding, keyword refinement, and performance enhancements
Partner with cross‑functional teams to align campaigns with product priorities and promotions
Monitor daily performance and proactively optimize key metrics (CTR, CPC, CPA, conversion rate, ROAS)
Execute A/B testing across ad copy, landing pages, and bidding strategiesDevelop reporting and dashboards to track performance and identify opportunities
Ensure accuracy through QA checks and maintain campaign best practices
What You Bring to the Table
Proactive, self‑starter mindset with the ability to identify growth opportunities
Strong analytical thinking and ability to interpret performance data
Highly organized with the ability to manage multiple initiatives simultaneously
Excellent communication and stakeholder influence skills
Collaborative team player in a fast‑paced environment
Basic Qualifications
Bachelor’s degree in Marketing, Business, Analytics, or related work experience
5+ years of experience in digital marketing or paid search
Proven experience managing paid search campaigns across Google Ads and/or Microsoft Ads
Experience improving measurable KPIs such as ROAS, CPA, and conversion rates
Experience executing A/B testing and applying insights to optimize performance
Advanced proficiency in Microsoft Excel (pivot tables, VLOOKUPs, data analysis)
Preferred Qualifications
Experience in an eCommerce or retail environment
Experience with feed management tools (DataFeedWatch, Feedonomics)
Familiarity with analytics tools such as Google Analytics or Adobe Analytics
Experience with bid management platforms (SA360, Skai)
Certifications in Google Ads or Microsoft Advertising
We Offer Inclusive culture with associate‑led Business Resource Groups Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays) Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!
The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.
Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.
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Compétences linguistiques
- English
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