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Manager, Programmatic (Embedded Role, Entertainment Client)UNAVAILABLE • New York, New York, United States
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XX

Manager, Programmatic (Embedded Role, Entertainment Client)

UNAVAILABLE
  • US
    New York, New York, United States
  • US
    New York, New York, United States
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À propos

About This Role This is a unique opportunity to work as an embedded team member with our client, Warner Brothers Discovery, out of their Flatiron District office in New York City, gaining the kind of hands‑on, brand‑side experience that is rare in a traditional agency role. If you've ever wanted to see your programmatic strategies come to life from the client's seat, this role puts you in that position while still being part of Starcom's broader network and career development opportunities.
What You’ll Do As a Manager, Programmatic, you will focus on driving business goals for Warner Bros. Discovery’s Streaming Services. The ideal candidate has experience working across various DSPs and will lead the implementation and development of the Programmatic channel, maximizing customer growth at cost‑effective levels.
Responsibilities
Own the strategy and performance of programmatic activity with full operational responsibility
Lead Programmatic planning and media‑buying across all territories, ensuring both functions are optimized to achieve high levels of growth with an ROI‑focus
Keep abreast of market trends and developments
Work closely with the planning teams to recommend effective growth strategies and budget
Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors)
Lead Programmatic innovation within the team and the effective use of relevant tools, identifying new BETAs and data sources to drive our Programmatic offering forward
Clearly communicate performance and uncover growth levers
Effectively document our strategies and approach to drive common understanding and efficiency
Qualifications
3+ years of progressive experience in programmatic media, with hands‑on experience in programmatic media buying and campaign management
Deep understanding of programmatic landscape, with experience planning and buying self‑serve programmatic through at least one platform
Proven experience with Direct Response and Brand campaigns with experience with attribution and optimizing towards strict KPI goals
Highly numerate, logical thinker, comfortable using Excel to both run campaign analysis and provide recommendations, with experience using analytics to drive decision‑making
Demonstrable experience driving growth through testing and analytics
Strong appreciation of the marketing funnel, and the relationship with specific tactics with clear POVs on tracking, attribution, ad fraud, cookie windows, etc.
Excited by working in a fast‑paced environment with excellent troubleshooting and QA skills – strong attention to detail essential
Proven project management, self‑organization and prioritization skills – ability to multi‑task with effective resolution management in a fast‑paced, growing environment
Reasonable availability to respond to requests and attend to the real‑time needs of campaigns outside normal business hours
Clear communicator who can translate strategy into action. Additional languages are a plus.
Bachelor’s degree or higher preferred
Equal Employment Opportunity Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
All your information will be kept confidential according to EEO guidelines.
Compensation USD $75,050.00 - USD $107,835.00 per annum.
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for adoption, surrogacy and fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and health, wellness, comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes flexible time off, vacation, annual sick days, volunteer days, holiday and identity days, and more
Matching gifts programs
Flexible working arrangements
Work your world program encouraging employees to work from anywhere, Publicis Groupe has an office for up to 6 weeks a year based upon eligibility
Business Resource Groups that support multiple affinities and alliances
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  • New York, New York, United States

Compétences linguistiques

  • English
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