Associate Director, Analytics
Fusion92
- Chicago, Illinois, United States
- Chicago, Illinois, United States
À propos
Job Description Associate Director, Analytics
The Associate Analytics Director will raise the bar across the agency by fueling a culture of data driven results in everything the agency does. They will be responsible for managing the analytics work across a variety of clients. This role supports the data driven strategy to grow both client and Fusion92 business.
ROLE RESPONSIBILITIES:
Strategy, management, and ongoing reporting and insights for major web properties
Provide performance measurement and actionable insights around program optimization to clients
Collaborate with internal teams and marketers to help identify and develop program solutions that meet identified marketing objectives vis custom analysis and data driven insights
Translate complex concepts into meaningful data-driven stories that resonate with clients and highlight Fusion92’s value
Development of POVs on methods to address different measurement needs
Development of Multi Touch Attribution modeling across client marketing channels
Develop and apply advance proprietary models that identify linkages between all conversions and all media drivers
Assess business and marketing channels to develop a roadmap with possible solutions to measure results
Data visualization and advanced reporting: Assist with moving away from Excel/PowerPoint-centric reporting by contributing to the design and implementation of interactive, web-based reporting
Qualifications EXPERIENCE & SKILLS REQUIRED
6+ years’ experience in an industry where the focus has been on pulling large datasets and deriving insights from them
Experience with digital campaign analysis (display, mobile, social media, search and/or email)
Expertise working directly with clients, and managing expectations and projects to ensure all needs are addressed
Bachelor’s Degree – ideally with a concentration in advertising/marketing, business, engineering, or statistics/mathematics
Excellent written and verbal communication skills and the ability to work well in a highly collaborative team environment
Experience successfully leading technical projects across teams with multiple stakeholders
Expertise with an web analytics platform (Google Analytics, Webtrends, Omniture/Adobe Analytics)
Advanced Microsoft Excel skills, PowerPoint skills, and/or Tableau skills
Demonstrated strong problem solving and project management skills
Proactive approach to internal team needs and client needs
Team player – dependable, respectful, and communicative
Fun and positive attitude
Strong work ethic
Able to work independently and balance multiple tasks
Additional Information All your information will be kept confidential according to EEO guidelines.
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Compétences linguistiques
- English
Avis aux utilisateurs
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