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Creative Content Brand SpecialistJacobson & Greiner Group • Brandon, Florida, United States
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Creative Content Brand Specialist

Jacobson & Greiner Group
  • US
    Brandon, Florida, United States
  • US
    Brandon, Florida, United States
Postuler Maintenant

À propos

Position Overview J&G Homes Ltd. is seeking a highly motivated and creative Content & Brand Specialist to enhance our brand presence and drive customer engagement across all marketing channels. This role is responsible for developing compelling content, strengthening brand positioning, and supporting lead generation through strategic marketing initiatives. The ideal candidate will combine strong creative capabilities with analytical thinking and a solid understanding of residential construction and customer-driven marketing.
Key Responsibilities Content Development & Execution
Create high-quality, engaging content for social media, website, email campaigns, and digital marketing initiatives
Develop clear and compelling calls‑to‑action to support lead generation and conversion
Brand Strategy & Positioning
Support the development and execution of a consistent and cohesive brand strategy
Ensure all marketing materials align with J&G Homes’ brand standards and positioning
Digital Marketing & Social Media
Manage and grow the company’s social media presence, including content planning, scheduling, and community engagement
Monitor trends and recommend innovative approaches to increase reach and engagement
Campaign Planning & Execution
Plan, coordinate, and execute marketing campaigns for new developments, promotions, and company initiatives
Ensure consistent messaging and branding across all channels
Market Research & Insights
Conduct ongoing market research to identify customer preferences, industry trends, and competitive positioning
Use insights to refine marketing strategies and improve campaign effectiveness
Design & Visual Content
Collaborate with internal teams and external resources to produce high-quality visual content
Utilize design tools and emerging technologies (including AI tools where appropriate) to enhance content quality
Analytics & Performance Tracking
Track, analyze, and report on marketing and content performance
Provide recommendations to improve engagement, conversion rates, and overall ROI
Cross‑Functional Collaboration
Work closely with sales, construction, and leadership teams to ensure accurate and compelling representation of projects and offerings
Support alignment between marketing initiatives and business objectives
Develop strategies to engage prospective and current clients
Gather feedback and insights to continuously improve brand perception and customer experience
Brand Governance
Maintain and enforce brand guidelines to ensure consistency across all marketing and communication materials
Qualifications & Experience
Post‑secondary education in Marketing, Communications, Business, or a related field
2–5 years of experience in content creation, digital marketing, or brand management
Demonstrated strong written and verbal communication skills
Proficiency in social media platforms, content management systems, and design tools
Experience using analytics tools to measure and optimize performance
Strong organizational and time‑management skills, with the ability to manage multiple priorities and deadlines
Compensation $55,000 – $65,000 per year + performance-based bonus
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  • Brandon, Florida, United States

Compétences linguistiques

  • English
Avis aux utilisateurs

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