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Sr. Content SpecialistOld Dominion Freight • Thomasville, North Carolina, United States
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Sr. Content Specialist

Old Dominion Freight
  • US
    Thomasville, North Carolina, United States
  • US
    Thomasville, North Carolina, United States
Postuler Maintenant

À propos

Sr. Content Specialist Responsible for implementing the odfl.com website content strategy, ensuring clear, engaging, and helpful content that supports brand awareness, enhances user experience, and drives conversion goals. Primary Responsibilities Ensure clear and concise communication about the OD brand and LTL freight industry, and provide insights to customers through the odfl.com website and landing pages. Translate strategic themes into content plans that span formats like infographics, guides, and website conversion campaigns. Identify opportunities to gather content from internal and external subject matter experts; develop and execute content/story ideas to support discoverability and the educational needs of customers. Write both short- and long-form pieces for OD website and landing pages, and campaigns for the purposes of elevating our brand, improving the user experience, and maximizing ROI. Support colleagues with proofreading and authoring content for various channels. Use AI tools to support content creation, personalization, and reuse. Maintain content calendars and asset inventories. Plan and manage content publishing using Adobe Experience Manager and Knak. Collaborate with cross‑functional internal stakeholders to ensure accuracy, timeliness, and quality of content, and ensure digital initiatives align with broader business objectives. Ensure consistent adherence to brand standards across all digital content. Optimize website performance for SEO, GEO, and AIO accessibility while maintaining a superior user experience. Work with partners and platforms to implement approved directives. Recommend technical SEO and structured data improvements to boost discoverability and rankings. Monitor, analyze, and report on channel traffic, engagement, and conversion metrics with tools such as Google Search Console, Adobe Analytics, and BrightEdge. Qualifications Bachelor’s degree in Marketing, Communications, PR, Information Design, or related field. 4+ years of content writing experience. Strong writing and editing skills with a demonstrated ability to create clear, accurate, user-friendly digital content. Experience working with CMS platforms (Adobe AEM, WordPress, Sitecore, Drupal). Experience with SEO tools (BrightEdge, SEMrush, Moz, Ahrefs) and analytics platforms (Adobe, Google Analytics 4, Google Search Console). Exceptional attention to detail, organization, and commitment to content accuracy. Self‑starter with a demonstrated ability to thrive in a fast‑paced, multi‑stakeholder environment, managing multiple projects simultaneously. Excellent interpersonal, verbal, and written communication skills, with a demonstrated capability to work as part of interdisciplinary teams and build effective working relationships. Benefits Great Health Benefits including a Zero premium medical plan for employee-only coverage. Vision & Dental. Short Term & Long Term Disability. Flex Spending Accounts. 401(k) Retirement plan with company match and additional company annual discretionary match opportunity. Life Insurance. Wellness Program. Tuition Reimbursement for Drivers and Technicians. Training and growth opportunities to build a career. Equal Employment Opportunity Old Dominion Freight Line, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, and/or gender expression, sexual orientation, age, disability, pregnancy, genetic information, military status, Vietnam Era and/or veteran status, or any other characteristic protected by applicable law(s).
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  • Thomasville, North Carolina, United States

Compétences linguistiques

  • English
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