Business Development Representative (BDR)

OptiSigns is transforming how businesses communicate with their customers and teams through scalable, cloud-based digital signage solutions. We're on a mission to become the #1 digital signage platform globallyand we're growing fast.

The Business Development Representative (BDR) will be on the front lines of our expansion strategy, responsible for generating net-new pipeline opportunities through outbound prospecting. This role is designed for individuals passionate about breaking into SaaS sales, eager to master the fundamentals of outbound strategy, and ready to become a future Account Executive.

• Primary Focus: Outbound Opportunity Generation
  • Research and identify key prospects across priority industries and ICPs
  • Launch outbound sequences via phone, email, and LinkedIn to drive initial engagement
  • Book meetings for Account Executives by identifying pain points, business context, and alignment
  • Maintain strong activity levels: 150+ outbound touches/day across multiple channels
  • Use tools like ZoomInfo, LinkedIn Sales Navigator, and HubSpot to manage outreach and pipeline activity
• Sales Intelligence & Qualification
  • Qualify interest and organizational fit based on OptiSigns' Ideal Client Personas
  • Apply the MEDDIC framework to uncover Metrics, Pain, and Champion potential
  • Track engagement and conversion metrics for continuous performance improvement
• Collaboration & Coaching
  • Partner closely with AEs and marketing to support strategic account outreach
  • Participate in weekly sales enablement and strategy reviews
  • Receive continuous coaching with a clear path toward an Account Executive promotion track