Business Development Representative

The Business Development Representative (BDR) is responsible for driving new business growth by identifying, engaging, and converting prospective customers. This role owns the full front-end business development cycle from prospecting and outreach to closing new accounts and maintaining long-term customer relationships. The BDR plays a critical role in expanding market presence, generating revenue, and building strategic partnerships.

Essential Duties and responsibilities:

• Identify and research potential customers aligned with target market segments
• Develop and maintain a robust pipeline of qualified prospects
• Utilize outbound strategies including cold calls, email campaigns, networking, referrals, and social selling
• Attend industry events and conferences as appropriate
• Initiate contact with prospective clients to understand needs and pain points
• Conduct discovery conversations to assess fit and opportunity size
• Present company offerings in a compelling, consultative manner
• Coordinate with internal stakeholders as needed to support solution development
• Manage opportunities through the sales cycle from initial contact to close
• Prepare proposals, pricing, and contract terms
• Negotiate agreements and close new business
• Serve as the primary point of contact for newly acquired customers
• Ensure smooth onboarding and transition to long-term account management (if applicable)
• Maintain ongoing relationships to drive retention and upsell opportunities
• Monitor customer satisfaction and proactively address issues
• Maintain accurate and up-to-date records in CRM system
• Track pipeline activity, forecast revenue, and report on performance metrics
• Provide market feedback and competitive intelligence to leadership

Qualifications:

• Bachelor's degree in Business, Marketing, or related field (or equivalent experience)
• 15 years of experience in sales, business development, or related role
• Strong communication, presentation, and negotiation skills
• Self-motivated with a results-driven mindset
• Ability to manage multiple priorities in a fast-paced environment
• Experience using CRM tools preferred