Product Marketing Manager

We're building a new way for businesses to move money because the old systems are broken. For decades, international payments have been slow, expensive, and trapped in legacy infrastructure. In 2025, stablecoins went mainstream because they finally made "instant" a reality—but for most businesses, they still need help to adopt them.

That's why we built Cybrid. Our mission is to make it effortless for businesses and consumers to use stablecoins and the digital assets of tomorrow. We provide simple APIs that let fintechs, banks, and enterprises plug into stablecoin infrastructure instantly. Our platform handles the heavy lifting—security, compliance, and banking connections—so our customers can move money globally in minutes.

We're growing fast and we need your help. We are led by 2x founders who have built and scaled global fintech platforms before, so we know what it takes to build for the long term. We recently raised a $10M Series A to accelerate our mission, and we're already helping businesses settle payments in 150+ countries at a fraction of the traditional cost.

Stablecoins are the future of the financial internet. We're building the tools to make that future accessible to everyone.

We are a fast-scaling team of builders and problem-solvers who operate with a clear set of principles:

• Empower Every Customer: Their success is our benchmark.
• Innovate with Purpose: Solving real-world friction, not just building for "new."
• Rise to the Challenge: We lean into the hardest problems in fintech.
• Deliver Quality, On Time: Precision and speed are non-negotiable.
• Act with Integrity: Trust is our currency.
• Debate, Decide, and Execute: High-friction ideas, high-alignment execution.

If you're ready to supercharge the future of global finance, you're in the right place.

Cybrid is building the future of payments, and we need a Product Marketing Manager who can capture the sheer ambition of our technology and turn it into a market-leading narrative. You'll be our subject-matter expert, a bridge-builder between departments, and a narrative powerhouse. You'll be the vital bridge between Product, Sales, and Marketing, ensuring our entire organization moves in lockstep. By staying deeply embedded with Product Management on the roadmap and priorities, you will ensure our go-to-market efforts are never just fluff; they'll be accurate, high-impact narratives that reflect the true power of our platform's capabilities. You'll also translate your deep knowledge into a strategic toolkit of content and enablement assets that turn sales conversations into 'closed-won' deals and make our product launches impossible to ignore.

We prioritize high-impact strategy over manual busy-work, which is why we've automated the foundation of our marketing engine. Our entire tech stack is purpose-built for the future; every tool we use, from HubSpot to Webflow and Google Workspace, is powered by AI, and we're looking for a modern marketer who is proficient in leveraging AI tools to move faster and smarter.

• Define and maintain Cybrid's product positioning, value propositions, and messaging frameworks
• Translate complex technical capabilities into clear customer-facing narratives
• Ensure consistent messaging across website, campaigns, and sales materials

• Own and produce product-focused content including:
  • Blog posts and technical explainers.
  • Whitepapers, guides, and long-form educational assets.
  • Case studies and use-case deep dives.
  • Website product pages and landing pages.
  • Social content (especially LinkedIn).
  • Newsletter content and product updates.
• Partner with Product and Engineering to ensure technical accuracy.
• Position Cybrid as a credible, authoritative voice in payments, fintech, and digital asset infrastructure.

• Develop deep expertise in Cybrid's APIs, platform capabilities, and roadmap.
• Understand customer pain points, buying behavior, and decision criteria.
• Monitor competitors and articulate Cybrid's differentiation.

• Create and maintain sales enablement materials:
• Pitch decks, one-pagers, FAQs, battlecards.
• Objection-handling and persona-based messaging.
• Support Sales with content tailored to different buyer types and use cases

• Support product launches and feature rollouts with messaging and content.
• Collaborate with Demand Gen and Marketing to support campaigns with strong product narratives.
• Contribute to integrated campaigns across website, email, social, and sales.

• 3–6+ years of experience in product marketing or related roles.
• Fintech experience is required. Payments industry experience is a big plus.
  
• Strong understanding of B2B SaaS or API-driven platforms.
• Experience working closely with Product and Marketing/Sales teams.
• Excellent written and verbal communication skills.
• Proven ability to create sales enablement and GTM materials.

• Experience in payments, money movement, or crypto / digital assets
  
• Experience marketing infrastructure, APIs, or developer-focused products
• Experience supporting enterprise or mid-market sales motions
• Familiarity with compliance- or regulation-heavy industrie

• Strategic thinker with strong execution skills
• Comfortable working with technical products and explaining them clearly
• Able to balance big-picture positioning with hands-on content creation
• Confident collaborating cross-functionally and influencing without authority

This role is newly created and does not backfill an existing position. Cybrid's team uses automated tools and artificial intelligence in our recruiting process for note taking during interviews, and to assist our team when reviewing some take home exercises. The base compensation range for this role is CAD $115,000 - $135,000.

Canadian and US Benefits

• Build with Fintech Pioneers: People join Cybrid to build alongside pioneers who have shaped how millions of people move money. Our DNA is a rare blend of high-stakes security, AI-lending, and global financial technology. This is more than a fintech; it's a masterclass in innovation for those who fundamentally believe in the future of stablecoins and the tools redefining global finance.
• High Velocity ​​Career Growth: Own your domain and have the opportunity to grow your career by taking on real responsibilities and making an impact as we continue to scale quickly.
• Equity Ownership: We're a Series A, VC-backed company, and we believe in shared success. We offer employees equity in Cybrid, ensuring you have a real stake in the future we are building together.
• Comprehensive Wellness: Your well-being is our priority. We provide fully company-paid health benefits and curated wellness perks so you can perform at your best.
• Flexible Time Off (Unlimited PTO): We trust our team to manage their impact. Our policy includes unlimited vacation and sick days so you can stay refreshed and focused.

• Invested in Your Future: We invest in your long-term financial health by offering an RRSP matching program.
• Customizable Spending Account: We provide a $1,000 annual HSA/LSA stipend. You decide how to allocate it – whether it's for Health Spending (medical, dental, vision) or Lifestyle Spending (gym memberships, mental health, or wellness apps). Your perks, your choice.

At Cybrid, we're building an inclusive team.
We believe diverse perspectives make us stronger and spark better ideas. We welcome people of all backgrounds, regardless of race, gender, age, religion, identity, or anything else that makes you, you . If you need any accommodations during the interview process, just let us know and we're happy to offer them. Our team is also here to answer any questions you might have about interviewing, onboarding, or how we work together as a growing startup.

At Cybrid, we use a variety of AI tools as part of our interview process. These tools support our evaluations but are only one component of how we assess candidates— all final hiring decisions are made by our team.

As part of the hiring process, the selected candidate will also be required to complete a background check. Employment with Cybrid is conditional upon successfully completing this step.