Audience Manager

Job Title: Audience Manager (Salesforce Marketing Cloud – SFMC)

Location: Remote

Job Type: 6-12+ Months Contract with possible extensions

Rate: $55-$60/hr. on W2

Audience Development & Execution

• Build audience segments in Salesforce Marketing Cloud for MyFree and Genre campaigns as well as campaigns to existing Premium Video customers.

• Develop and implement SQL-based selection logic.

• Perform quality control and peer reviews.

• Meet with business stakeholders to review audience requirements, provide input on audience build approach and support troubleshooting efforts.

Campaign Management & Documentation

• Gather and translate campaign requirements into audience selection strategies.

• Maintain documentation and tracking of campaign workflows.

Technical Implementation & Data Management

• Leverage Salesforce Marketing Cloud (SFMC) and Tealium CDP for audience segmentation.

• Ensure compliance with data governance and privacy standards.

Deliverables

Monthly milestones (per resource):

• Build, test, and deliver 6–8 marketable audiences spanning email, direct mail, outbound telemarketing, set-top-box and other owned channels.

• Code review 6–8 audiences per month built by other developers, providing recommended revisions as needed to meet data-driven audience practices and compliance.

• Achieve 98% or higher on-time delivery of audiences and peer reviews as measured in Jira.