Social Media/Marketing Coordinator

Overview
We are seeking a dynamic and creative Social Media Coordinator to join our digital marketing team. The ideal candidate will be responsible for developing and executing engaging social media strategies across multiple platforms to enhance brand visibility and drive online engagement. This role offers an exciting opportunity to work in a fast-paced environment, utilizing cutting-edge tools and techniques in digital marketing, SEO, and graphic design. The Social Media Coordinator will play a key role in shaping our online presence and supporting our e-commerce initiatives.

Responsibilities

• Develop, implement, and manage social media campaigns across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Create compelling content including graphics, videos, and written posts using Adobe Creative Suite (Photoshop, Illustrator).
• Monitor social media channels for engagement opportunities and respond to comments and messages promptly.
• Manage Facebook Advertising campaigns to target specific audiences and increase conversions.
• Analyze social media metrics using Google Analytics to assess campaign effectiveness and inform future strategies.
• Proofread all content for accuracy, tone, and brand consistency before publishing.
• Collaborate with the e-commerce team to align social media efforts with sales goals and promotional activities.
• Stay updated on the latest trends in digital marketing, social media tools, and platform algorithms.
• Create, post, and manage content across all social media platforms, ensuring brand consistency and engagement.
• Develop and edit high-quality video content and visual assets to enhance digital campaigns.
• Conduct research to identify trending topics, audience preferences, and competitive strategies.
• Plan, execute, and optimize B2B marketing strategies to generate leads and drive customer acquisition.
• Manage digital marketing campaigns, including SEO, email marketing, social media advertising, and Google/Meta ads.
• Collaborate with cross-functional teams to design and implement marketing campaigns aligned with business objectives.
• Create compelling marketing collateral, including presentations, case studies, and whitepapers, to support sales initiatives.
• Track, analyze, and report on marketing campaign performance using tools like Google Analytics, providing actionable insights for optimization.
• Assist in budgeting, forecasting, and allocation of marketing resources.
• Stay current with industry trends, emerging tools, and best practices in digital marketing.
• Conduct research to identify trending topics, audience preferences, and competitive strategies.
• Plan, execute, and optimize B2B marketing strategies to generate leads and drive customer acquisition.

Requirements

• Proven experience in digital marketing with a focus on social media management.
• Strong graphic design skills with proficiency in Adobe Photoshop, Illustrator, and Adobe Creative Suite.
• Familiarity with SEO best practices, keyword research, and Google Analytics.
• Knowledge of e-commerce platforms and strategies is highly desirable.
• Excellent proofreading skills with attention to detail.
• Ability to work independently as well as collaboratively within a team environment.
• Strong organizational skills with the ability to manage multiple projects simultaneously. This position offers an engaging work environment where creativity meets strategic thinking—perfect for individuals passionate about digital marketing and social media innovation.

Job Types: Part-time, Fixed term contract, Seasonal, Freelance
Contract length: 6 months

Pay: From $17.75 per hour

Expected hours: 17.60 per week

Work Location: In person