Digital Marketing Specialist

Job Description

Rise Movers Ltd is a fast-growing moving company in the GTA. We are looking for a skilled and results-driven Digital Marketing Specialist who can manage paid advertising, create content, and support our online growth across multiple platforms.

This role is ideal for someone who understands performance marketing for local service businesses and can handle both strategy and execution.

Key ResponsibilitiesPaid Advertising

• Plan, run, and optimize Meta Ads (Facebook & Instagram)
• Manage Google Ads (Search, Call Ads, Location Extensions)
• Optimize campaigns for leads, bookings, and ROI
• Perform A/B testing on creatives, copy, and audiences

Tracking & Analytics

• Set up and manage Meta Pixel, Conversion API
• Use Google Analytics (GA4) and Google Tag Manager
• Track leads, cost per lead, conversion rates, and ROAS
• Work with call tracking tools (CallRail)

Content & Creative

• Design graphics using Canva / Photoshop
• Edit short-form videos (Reels, Shorts, Ads)
• Create ad creatives, thumbnails, and visuals
• Maintain brand consistency across all platforms

Social Media Management

• Manage Facebook, Instagram, and other platforms
• Create content calendars and schedule posts
• Write captions, hashtags, and promotional content
• Repurpose paid ads into organic content

Website & Landing Pages

• Create and optimize landing pages (WordPress / Elementor / Webflow)
• Improve conversion rates through CTAs, forms, and layout
• Support basic SEO and page speed optimization

Copywriting & SEO

• Write ad copy, landing page copy, and service content
• Assist with local SEO content (city-based services)
• Optimize Google Business Profile content

Required Skills & Qualifications

• 5 + years of experience in digital marketing
• Proven experience running Meta Ads & Google Ads
• Experience with local service businesses (home services preferred)
• Strong understanding of lead generation & conversion optimization
• Knowledge of GA4, GTM, Meta Pixel
• Basic knowledge of HTML/CSS is a plus
• Strong English communication & writing skills

Nice-to-Have Skills

• CRM experience (SmartMoving, HubSpot, GoHighLevel, etc.)
• Email & SMS automation
• AI tools (ChatGPT, AI video tools, Canva AI)
• Local SEO & reputation management experience

What We Offer

• Competitive salary (based on experience)
• Performance-based bonuses
• Opportunity to grow with a fast-scaling company
• Long-term role with leadership responsibility
• Creative freedom and ownership of campaigns

How to Apply

Please apply with:

• Your resume
• Portfolio or examples of ads/campaigns
• Brief note explaining your experience with paid ads & lead generation

Preferred Experience (High Priority)

First preference will be given to candidates who are currently working in, or have previously worked with:

• Moving companies
• Packing & storage businesses
• Logistics or home service industries

Candidates with hands-on experience marketing a moving company (Meta Ads, Google Ads, local lead generation, landing pages, and call-based conversions) will be strongly prioritized.

Experience with:

• Local service lead generation
• Call-driven campaigns
• City-based targeting & service area marketing
• Seasonal demand campaigns (peak moving seasons)

will be considered a major advantage.

Job Types: Full-time, Permanent

Pay: From $3,000.00 per month

Work Location: In person