Social Media Manager

About Us

At New York Brain, Spine & Joint (NYBSJ), we provide advanced, integrated care across multiple specialties including neurosurgery, orthopedics, pain management, physical therapy, and rehabilitation. Our multidisciplinary team is dedicated to improving patients' quality of life through collaboration, innovation, and compassion.

We are seeking an experienced and creative Social Media Manager & Content Creator to lead our digital storytelling efforts and enhance our online presence across multiple platforms. This position blends creativity with strategy — ideal for someone who thrives in a healthcare or medspa environment and enjoys bringing educational, inspiring, and visually engaging stories to life.

Position Summary

The Social Media Manager & Content Creator will manage and execute NYBSJ's social media strategy, produce high-quality visual and written content, and develop campaigns that increase brand awareness, engagement, and patient inquiries. This role is on-site and requires someone who can capture original photos and videos, work directly with providers and staff, and ensure brand consistency across all platforms.

Key Responsibilities

• Develop, implement, and manage social media strategies to grow engagement, followers, and patient conversions across Instagram, Facebook, LinkedIn, X, and the company website.
• Create and curate high-quality photo, video, and written content that communicates the practice's values and services with professionalism and creativity.
• Collaborate with providers to schedule and produce weekly informational videos, event coverage, and behind-the-scenes content.
• Film, photograph, and edit in-office and on-location content that aligns with NYBSJ's tone, visual standards, and patient education goals.
• Plan and execute paid social campaigns and digital ads to increase website traffic, brand awareness, and new patient leads.
• Manage posting schedules using social media management tools and ensure consistent, compliant messaging across all platforms.
• Track and analyze social and web analytics, providing monthly performance reports and actionable insights for growth.
• Maintain brand compliance and a professional image while bringing warmth and authenticity to all digital content.
• Stay current on healthcare marketing trends, social media tools, video editing techniques, and best practices in digital engagement.

Qualifications

Required:

• 2+ years of experience in social media management, content creation, or digital marketing, preferably in a healthcare, medspa, or wellness setting.
• Strong portfolio demonstrating experience in photography, video production, and social media storytelling.
• Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator) or similar design and editing tools.
• Working knowledge of Facebook Ads Manager, Google Analytics, and SEO principles.
• Excellent written and verbal communication skills, with a sharp eye for detail and accuracy.
• Strong organizational and project management skills with the ability to coordinate multiple projects and meet deadlines.
• Comfortable engaging with providers, patients (for testimonials or education-based content), and clinical staff in a professional and courteous manner.

Preferred:

• Experience in healthcare, wellness, medical or patient-facing marketing environments.
• Knowledge of HIPAA and compliance considerations in digital media.
• Ability to create both educational and promotional content in a style that fits a medical brand.

Why Join NYBSJ

At NYBSJ, you'll have the opportunity to blend creativity with purpose, helping patients connect with our mission and specialists through compelling, accurate, and inspiring content. You'll be part of a supportive, collaborative environment where innovation and integrity are valued, and where your work directly contributes to patient education and outreach.

Job Types: Full-time, Part-time

Pay: $ $35.00 per hour

Expected hours: 20 – 30 per week

Ability to Commute:

• West Islip, NY Required)

Ability to Relocate:

• West Islip, NY 11795: Relocate before starting work (Required)

Work Location: In person