Digital Marketing Lead

Job Title: Digital Marketing Lead

Reports to: Director of Marketing

Location: Hybrid (with occasional travel to stores, events, or photoshoots)

Type: Full-time, permanent

About the Role

We are looking for a values-driven, growth-minded Digital Marketing Lead to join our Marketing team. This role will take ownership of our digital platforms, partnerships, and processes — ensuring our brand shows up consistently, authentically, and with measurable impact across every channel.

As the lead for digital, you'll balance strategic thinking with hands-on execution: building or augmenting campaigns, challenging partners, analyzing results, and rolling up your sleeves when needed. You'll play a key role in setting and tracking yearly key initiatives for Marketing, especially from a digital standpoint, while ensuring cohesion across all streams of the team.

This is an opportunity to make a meaningful impact at a company poised for growth, where tradition meets innovation.

Key Responsibilities

Platform & Partnership Management

• Oversee and manage partnerships, processes, and opportunities across Google, Meta, POS, Givex, web, app, and 3rd-party delivery platforms. Some support around Hubspot will be required, so a basic knowledge of CRM software is ideal.

• Serve as the internal lead for these platforms, guiding strategy, creative and execution - in some cases partnering with vendors, in others being hands-on.

• Stay up to date with emerging digital tools and AI applications; recommend and oversee new initiatives that support growth.

Campaigns & Content

• Collaborate with internal and external teams on campaign planning and execution, especially as it relates to digital.

• Attend photoshoots and contribute to creative direction, as needed.

• Support social media by contributing to content generation (photos, video, copy) from events, pizzeria launches, and brand moments, working in partnership with appropriate vendors.

• Ensure digital campaigns align with local store marketing and brand activations for a unified team direction.

Data & Insights

• Support with pulling, tracking, analyzing and reporting on performance across digital platforms.

• Provide actionable insights and challenge partners to ensure we are maximizing ROI.

• Recommend optimizations and identify opportunities to pivot when needed.

• Build regular reporting dashboards to communicate progress clearly and quickly.

Leadership & Collaboration

• Work closely with the Director of Marketing to set annual key initiatives and monitor progress.

• Act as the digital lead within the team, ensuring alignment with other streams (local store marketing, campaign and brand activations).

• Represent the company at events when needed — approachable, professional, and brand-true.

• Take ownership, follow through quickly, and maintain strong communication across teams and partners.

* Other related duties as assigned to support the success of the team and organization.

What We're Looking For

• Background in Marketing, Communications, Digital Media, or related field (recent graduate, internship or co-op experience will be considered).

• Strong understanding of digital platforms and tools: Google & Meta (ads, analytics), web & app management, POS & loyalty systems. Some understanding of CRM (ie HubSpot offers and reports) is ideal

• Analytical mindset with ability to translate data into clear insights and recommendations.

• A general working knowledge of Adobe CC Suite applications is valuable.

• Creative eye and ability to contribute to content creation.

• Excellent project management skills: organized, accountable, fast to follow up.

• Empathetic and collaborative, with strong interpersonal skills.

• Growth mindset: curious, adaptable, open to new opportunities (including AI).

• Willingness to occasionally participate at events, pizzeria launches, and photo/videoshoots.

Nice to Have

• Some experience or understanding of paid media buying/management.

• Familiarity with loyalty marketing and 3rd-party delivery platforms.

• Knowledge of AI tools for content, data, and campaign optimization.

• Basic design, video, or copywriting skills for quick-turn content.

• Experience in hospitality an asset.

What We Offer

• The opportunity to lead digital innovation for a Canadian brand with deep roots and ambitious growth ahead.

• A hybrid work model with flexibility and trust.

• A collaborative team that values empathy, creativity, and accountability.

• Monthly allowance for our exceptional pizza

Job Types: Full-time, Permanent

Pay: $50,000.00-$70,000.00 per year

Benefits:

• Dental care
• Employee assistance program
• Extended health care
• On-site parking
• Paid time off
• Store discount

Work Location: In person