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Performance Marketing Manager Southeast RegionThe Erosion Company • Atlanta, Georgia, United States
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Performance Marketing Manager Southeast Region

The Erosion Company
  • US
    Atlanta, Georgia, United States
  • US
    Atlanta, Georgia, United States
Postuler Maintenant

À propos

Performance Marketing Manager

The Performance Marketing Manager at The Erosion Company (TEC) is responsible for driving revenue growth and new customer acquisition through data-driven marketing strategies. This role owns the development and execution of performance marketing initiatives that generate qualified leads, build a strong sales pipeline, and directly contribute to revenue across the Southeast region.

Serving as a strategic partner to Sales and Operations leadership, this position collaborates closely with General Managers, Vice Presidents, and sales teams to identify high-value opportunities, optimize lead flow, and improve conversion rates. The Performance Marketing Manager is accountable for delivering measurable outcomes, including pipeline growth, cost per lead, and marketing-sourced revenue.

The ideal candidate is highly analytical, results-driven, and focused on continuous optimization. They thrive in fast-paced environments and are motivated by performance metrics, with a strong ability to align marketing efforts directly to revenue goals and sales success within the construction industry.

Key Responsibilities:
  • Plan and execute targeted, ROI-driven marketing campaigns across the Southeast region
  • Manage paid and outbound acquisition channels to drive lead generation and pipeline growth
  • Leverage industry platforms such as:
    • ConstructConnect
    • PlanHub
    • Salesforce
  • Proactively identify, track, and advance new business opportunities
  • Analyze performance data to continuously optimize campaigns and improve results
  • Refine audience targeting and messaging to enhance lead quality and conversion rates
  • Maximize return on marketing investment (ROI) through ongoing testing and optimization
  • Partner with sales leadership to improve lead flow, follow-up, and pipeline conversion
  • Monitor and report on key performance metrics, including CPL, pipeline growth, and revenue contribution
Required Qualifications:
  • 35 years of experience in performance marketing, sales support, or business operations
  • Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
  • Strong attention to detail and organizational skills
  • Proficiency in Microsoft Office (especially Excel and Outlook)
  • Strong communication skills and a proactive, results-oriented mindset
  • Demonstrated focus on sales and revenue generation
Preferred Qualifications:
  • Experience with CRM systems (e.g., Salesforce)
  • Familiarity with construction or B2B industry tools (ConstructConnect, PlanHub, etc.)
  • Experience with digital marketing, paid media, or lead generation campaigns
  • Familiarity with social media platforms and email marketing tools
TEC Offers:
  • Competitive compensation package
  • Comprehensive benefits package including health, dental, vision, and 401(k)
  • Paid time off and company holidays
  • Initial and ongoing training
  • Opportunities for advancement within a growing organization

The Erosion Company is an Equal Opportunity Employer (M/F/V/D).

  • Atlanta, Georgia, United States

Compétences linguistiques

  • English
Avis aux utilisateurs

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