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Senior Analyst, Paid Media AnalyticsDormont Manufacturing Company • Daytona Beach, Florida, United States
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Senior Analyst, Paid Media Analytics

Dormont Manufacturing Company
  • US
    Daytona Beach, Florida, United States
  • US
    Daytona Beach, Florida, United States
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À propos

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
NASCAR seeks a talented professional to join in the position of Sr. Analyst, Paid Media based in either our Daytona Beach, Florida or Charlotte, North Carolina office.
Summary The Sr. Analyst, Paid Media is a data‑driven marketing strategist responsible for optimizing digital advertising campaigns across platforms like Google Ads, Meta (Facebook/Instagram), TikTok, and programmatic networks. This role will translate complex data into actionable insights, manage budgets, and oversee testing frameworks to maximize Return on Investment (ROI) and customer acquisition. The Senior Analyst will partner closely with business stakeholders and campaign strategists to bring marketing programs to life, supporting initiatives that drive ticket sales, increase digital product engagement, and boost race tune‑in.
Duties
Collaborate with Media & Product Marketing to develop measurement, analysis, and optimization of our paid media campaigns across traditional and digital channels
Work closely with our agencies to ensure our paid media investments deliver maximum impact through data‑driven decision‑making, harnessing paid media data to influence strategy and deliver measurable results
Continuously monitor media/advertising campaign performance including campaign structure, media selection, and creative performance
Develop and implement analytical frameworks to evaluate paid media campaign performance across multiple channels
Lead the measurement of KPIs, conversion tracking, and attribution models to accurately assess campaign success
Collaborate with media agencies to provide insights that inform campaign strategy, targeting, and budget allocation
Liaise with other marketing analysts to understand interdependence and overall impact of initiatives
Utilize tools such as Customer Journey Analytics, Tableau, and platform‑specific dashboards to create comprehensive reports
Conduct deep‑diving analyses to identify trends, opportunities for optimization, and areas of underperformance
Support A/B testing and experimentation to improve creative, audience targeting, and bid strategies
Stay current with industry trends, new features, and best practices in paid media and analytics tools
Travel: Approximately 10%, including select weekends and events.
Required skills / experience
Bachelor’s degree (B.A.) from a four‑year college or university
Minimum of three (3) years of experience in direct‑to‑consumer lifecycle and/or digital channel marketing operations and analytics
Minimum of two (2) years of direct experience with analytics and marketing automation tools, with Adobe suite experience (Journey Optimizer, Analytics, Customer Journey Analytics) preferred
Strong written and verbal communication skills with an ability to earn trust with internal and external stakeholders
Strong attention to detail, with an ability to test and ensure marketing campaign integrity before launching
Strong capabilities in data manipulation and visualization. SQL, Python, or experience with BI tools (Tableau, Customer Journey Analytics) highly preferred
Ability to analyze effectiveness of paid media marketing channels, contextualize results against broader business performance, and make data‑driven decisions
Proficient in using SQL for data joins, aggregations, subqueries for business operations
Excellent project management and organizational skills with high attention to detail
Proficiency in PowerPoint and Excel, with ability to present concise and clear information on lifecycle campaign performance
Self‑motivated, proactive, and passionate about sports and marketing
We offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for growth.
NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job‑related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.
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  • Daytona Beach, Florida, United States

Compétences linguistiques

  • English
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