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Digital Marketing & Brand CoordinatorMichaelis Corporation • Indianapolis, Indiana, United States
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Digital Marketing & Brand Coordinator

Michaelis Corporation
  • US
    Indianapolis, Indiana, United States
  • US
    Indianapolis, Indiana, United States
Postuler Maintenant

À propos

Description
Digital Marketing & Brand Coordinator (Growth Role – Construction / Restoration)
Reports to: Vice President Experience Level: 1–3 years Salary Range: $40,000–$50,000 (depending on experience)
Role Summary This role is an early-stage, growth-oriented marketing position for someone who wants to help build something, not just walk into something that already exists. You will support and help grow the company’s digital marketing, branding, and lead-tracking efforts under the direction of the Vice President. Over time, this role is expected to expand in responsibility and ownership as systems are built, skills grow, and trust is earned. The right person is curious, creative, and organized but also willing to learn the business side of marketing, including how leads turn into booked jobs and revenue. This role is hands‑on, real‑world, and closely connected to operations, customer service, and business development.
Who This Role Is For This role is best suited for someone who:
Is early in their marketing career and wants real ownership, not just task work
Enjoys learning how systems are built, not just how they are used
Is comfortable with some ambiguity and growth over time
Wants exposure to how marketing actually impacts a business, not just content and campaigns
Is open to feedback, coaching, and developing new skills
This role is nota good fit for someone who needs everything documented, finalized, and polished on day one.
Core Responsibilities Digital & Social Media Marketing
Assist with creating and posting content on social media platforms
Help manage organic (non-paid) social media with a storytelling mindset
Support content that:
Shows company culture (for recruiting)
Builds trust and credibility with customers
Help maintain a content calendar
Use common social media tools to schedule and manage posts
Occasionally visit job sites or company events to capture photos/videos/content
Brand Support
Help maintain brand consistency across materials
Assist with ordering and organizing:
Company swag
Event materials
Branded items for employees and business development
Support internal requests for simple graphics or branded materials
Learn and follow brand guidelines, with guidance from leadership
Lead Tracking & Marketing Support
Assist with tracking where leads come from (calls, forms, events)
Help maintain basic lead source reporting
Learn how attribution works across:
Phone calls
Website forms
Digital campaigns
Business development efforts
Support weekly reporting of basic marketing and lead metrics
You will not be expected to design complex attribution systems on day one, this is something you will grow into.
Email & SMS Marketing Support
Assist with email and SMS campaigns
Help with:
Customer follow-ups
Review requests
Simple automations
Learn industry tools commonly used in home services marketing
Customer Service & Business Exposure
Cross-trained to assist with inbound calls during spikes in volume
Help book appointments when needed
Gain exposure to how CSRs handle leads and why booking rate matters
Work closely with CSR training partners to understand best practices
Learn how marketing and customer service work together to protect leads
Business Development & Events
Support business development events and initiatives
Help with administrative tasks related to events
Assist with tracking business development leads
Work closely with the business development team to understand outcomes
Website & Agency Support
Assist with light website updates such as:
Adding new employees
Simple content edits
Participate in weekly meetings with the external marketing agency
Help track tasks, updates, and follow-ups from agency work
Growth Path & Long-Term Vision This role is designed to grow over time. As skills and confidence increase, this position may expand into:
Greater ownership of lead attribution and analytics
More responsibility in campaign planning and optimization
Increased decision‑making authority
Broader ownership of brand and customer journey strategy
Leadership expects to invest time in coaching and development for the right person.
What Success Looks Like in the First 6–12 Months
Consistent, on‑brand social media presence
Reliable content scheduling and execution
Improved visibility into where leads are coming from
Strong collaboration with customer service and business development
Growing confidence and ownership across marketing systems
Requirements Experience & Skills
2–3 years of experience in marketing, communications, or a related field
Familiarity with social media platforms and content creation
Comfortable learning new tools and systems
Organized, curious, and detail‑oriented
Strong communication skills
Willing to be in the field and interact with crews and customers
Compensation & Benefits
Health Insurance
Health Savings Account (HSA)
Life Insurance
Dental Insurance (100% Employee‑Paid Benefit)
Vision Insurance (100% Employee‑Paid Benefit)
401(k) with company match
Paid time off and holidays
Professional Development Assistance
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  • Indianapolis, Indiana, United States

Compétences linguistiques

  • English
Avis aux utilisateurs

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