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À propos
Walmart Connect (WMC) is building a robust in-house advertising business that’s key to Walmart’s growth strategy. We partner with top global and national retail brands on media strategies and solutions that harness Walmart’s unparalleled scale and omnichannel presence. The Customer Insights and Advanced Analytics (CIA) team plays a critical role in bringing customer behavior insights and trends to inform media strategy and investment by leveraging massive 1P online and in-store data, encompassing 90% of American households. CIA team partners closely with WMC Sales and Marketing organization by delivering actionable customer and audience insights. In this role, you will develop solutions for complex, ambiguous, and high-visibility business questions. If you have a passion for customer insights, omnichannel data, and the retail/media industry, this is your next dream job! This role requires an exceptional individual who is intellectually curious, analytical, enthusiastic, detail-oriented, and a self-starter to join our team as an Advanced Analytics Manager. This role is a highly visible individual contributor position central to the continued growth, efficiency, and success of the Walmart Connect team. The role will have broad exposure across Analytics, Sales and Marketing teams within Walmart Connect. The ideal candidate will have a strong background in research methodology, statistics, and data analytics with a deep understanding of the retail/media industry. Roles Specific Responsibilities: Collaborate with the Walmart Connect Sales and Marketing teams for the development, execution and delivery of short and long-term customer insights needs to influence media investment strategies and business growth opportunities Ensure delivery of assigned insights analyses with end-to-end ownership, clear communication, detailed project plans and operational processes that drive visibility & accountability with Sales, Marketing & Analytics stakeholders Responsible for the development, enhancement, and production of various predictive and Machine Learning driven models to generate behavioral shopper insights, target audiences, and optimized customer journeys Drive strategic initiatives including identifying issues, creating hypotheses, executing the analysis and translating data into meaningful insights and actions Develop and present concrete hypothesis-driven impactful deliverables clearly answering the so-what clearly for Walmart Connect advertisers Support development of executive level presentations and perspectives Identify gaps and opportunities for improving existing data sources and engage with broader Walmart teams to acquire and summarize these sources within the Walmart Connect environment Support the Sales/Marketing teams in managing day-to-day operating activities and special projects Facilitate the evangelization of the team’s charters, plans, and processes across the Sales & Marketing organization Basic Qualifications: Bachelor's degree in statistics, mathematics, economics, operations research, marketing analytics, or any related quantitative field AND 3-5 years of experience in analytics, consulting, retail, media, and/or other relevant industries. MUST HAVE minimum 3 years of hands-on experience of SQL in Hive/Hadoop/Google Cloud Platform environments Strong programming skills in R/Python Must have hands on data analytics experience Practical experience in mining, analyzing and interpreting data through various statistical techniques and predictive models (e.g. Regression, Time Series, Natural Language Processing, Pattern Recognition, Classification, Segmentation, Deep Learning) Must have hands-on experience with Microsoft Office Applications (e.g. Excel/PowerPoint) Experience in developing and presenting strategic, action-oriented oral & written communication - providing recommendations from complex analytics efficiently and engagingly to an executive audience. Preferred Qualifications: Master's Degree Proficiency in BI Tools (e.g. Tableau, Power BI, Omniture/Adobe Analytics) Self-starter looking to develop and apply analytical frameworks to help solve complex open-ended business questions with relevant data. A good balance of strong analytical skills and thought leadership Thrives under pressure, balancing multiple workstreams and priorities Team player who can thrive in fast-paced, results-oriented environment.
Compétences linguistiques
- English
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