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Digital Marketing Manager at Curio Wellness Towson, MD
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Digital Marketing Manager at Curio Wellness Towson, MD
- Towson, Maryland, United States
- Towson, Maryland, United States
À propos
At Curio Wellness we empower people to thrive by adapting plant nature to human nature. We are committed to transforming the conversation around cannabis, fostering a deeper understanding of its benefits, and ensuring that every product we offer meets the highest standards.
Be bold. Be exceptional. Be well. The Digital Marketing Manager will develop and execute comprehensive digital marketing strategies for the Curio Wellness brand and our retail dispensaries in Maryland and Missouri. This role will build brand awareness, engage consumers, convey our product narratives and drive traffic to our dispensary locations. The role oversees all CRM for the brand and our retail dispensaries and will develop strategies to leverage our audiences. The objective is to build and engage audiences, grow market share, drive traffic, and generate demand to achieve revenue goals. The manager will lead the optimization and growth of owned digital channels, including email, website, app, and collaborate with the Social Media Manager on organic social channels.
Key Responsibilities
Develop and implement digital marketing strategies aligned with brand positioning and business objectives
Manage all digital marketing channels, including website, email, SMS, and digital advertising
Create compelling content tailored to different platforms while ensuring compliance with state cannabis marketing regulations
Build customer acquisition activities to grow the addressable ecosystem
Oversee SEO/SEM strategies to improve website visibility and drive organic traffic
Plan and execute digital campaigns for product launches, promotions, and brand/dispensary events
Build scalable processes for digital customer communications
Analyze campaign performance and provide actionable insights to optimize marketing efforts
Collaborate with the retail operations team and retail Marketing Managers to align marketing initiatives with local market needs
Manage relationships with marketing vendors, agencies, and technology partners
Manage and optimize presence on key cannabis platforms, Leafly, Weedmaps, and Jane
Stay informed about cannabis marketing regulations in the states where we operate
Develop and manage digital marketing budgets to maximize ROI
Map out email strategy and measure performance, making strategic recommendations for improved engagement
Develop and execute digital growth strategies such as display ads, targeted programmatic campaigns, and co‑marketing with third‑party dispensaries
Lead, develop, and execute original, channel‑specific content strategy across owned and paid media
Monitor digital media trends, tactics, and tools to provide recommendations that help maintain brand relevancy and industry leadership
Qualifications
5+ years experience as a Digital Marketing Manager in B2C cannabis, CPG or retail environments
Strong knowledge of CRM tools such as Alpine, Klavio or similar
Proven ability to develop strategic recommendations and present to leadership
Experience in targeting audiences and devising effective campaigns
Extreme ownership mindset, taking full responsibility for contributions and driving outcomes
Excellent understanding of the full digital marketing mix
Specific experience in email marketing strategies, evaluating and optimizing performance
Strong analytical skills paired with a creative mind
Data‑driven thinking and affinity for numbers
Outstanding communication skills
Ability to change priorities quickly and effectively
Flexible mindset and desire to jump in where needed
Deep knowledge of latest trends and digital marketing best practices
Cannabis industry experience strongly preferred
Education and Experience Degree in marketing or a related field.
Must be 21 years old.
As a condition of employment, all Curio Wellness employees must comply with the State of Maryland requirements which includes providing a copy of your fingerprints in the required format and consenting to an FBI Background Check. The same applies for the State of Missouri.
Curio Wellness is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
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Compétences linguistiques
- English
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