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Digital Marketing Manager
- Austin, Texas, United States
- Austin, Texas, United States
À propos
This position will work closely with the marketing management team to update and further develop the firm’s existing digital marketing channels, including owned digital and web channels, while implementing new go‑to‑market activities and initiatives, and opportunities associated with brand governance, content creation, and paid advertising.
The Digital Marketing Manager will balance a data‑driven mindset with a collaborative and creative approach to planning, implementing, and leading the efforts to develop and manage marketing collateral, content, and engagement strategies in a seamless and integrated fashion.
Responsibilities & Duties
Deliver omni‑channel digital experiences that leverage the firm’s values, consistent branding, and key themes to execute effective go‑to‑market campaigns and brand awareness initiatives
Lead the creation and implementation of annual strategy and quarterly campaign design
Lead the creative development of a holistic, cross‑channel (social, .com, email, etc.) content ecosystem in support of the firm’s multifaceted digital programs
Demonstrate strong leadership, prioritization, and communication skills to deliver exceptional results on‑time and within budget
Manage the Digital Marketing and Web team to ensure the firm’s needs are supported and executed across all pillars of the marketing technology footprint
Manage KPI reporting of digital metrics across all channels, including ongoing and ad‑hoc reporting needs, to optimize campaigns and drive efficiencies
Explore and adopt new channels, methods, and platforms to optimize marketing communications and improve client and stakeholder journeys
Develop a deep understanding of firm audience segments and behaviors by performing research and analysis to keep up to date on the firm’s target markets and industries
Work alongside the firm’s Business Development team to identify marketing strategies based on region and practice opportunities outlined by firm leadership
Job Requirements
Minimum of Bachelor’s degree in a relevant subject or equivalent combination of education and experience
8+ years in a digital marketing role with demonstrated success in managing digital campaigns
Experience managing teams, agencies, and vendors
Expertise in digital and social media platforms and technology, including CRM audience segmentation, email marketing platforms, etc.
Strong project management skills with excellent attention to detail
Excellent oral and written communication skills with a passion for engaging and mentoring others
Ability to excel in a team‑oriented, detail‑oriented, collaborative, and fast‑paced environment and think creatively and independently
Valid authorization to work in the U.S.
Location This position can be based in any of our offices in Chicago, Denver, Washington D.C., Austin, Raleigh, Charlotte, Milwaukee, or Waukesha.
Benefits
Competitive base pay and annual merit review/incentive pay
Medical, vision care, health savings accounts and flexible spending accounts
Wellness program, employee and family assistance program
401(k) with company contribution, short‑term disability plan, long‑term disability plan, life insurance, critical illness insurance, parental/family leave
Learning and growth opportunities such as challenging and dynamic roles, professional growth, performance management and coaching, specialized training programs
Contemporary work environment, collaborative culture, positive and respectful work climate, performance recognition
Equal Employment Opportunity Michael Best & Friedrich LLP and Michael Best Strategies LLC are committed to providing equal employment opportunity and maintaining a workplace free from discrimination based upon age, race, religion, color, disability, marital status, sex (including pregnancy), national origin, ancestry, ethnicity, sexual orientation, gender identity or expression, genetic information, veteran or military status, or any other status protected by applicable federal, state, or local law.
Accommodation If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact our Recruiting team at 414.225.4999 or careers@michaelbest.com.
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Compétences linguistiques
- English
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