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Digital Sales ManagerHearst Communications, Inc. • South Burlington, Vermont, United States
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Digital Sales Manager

Hearst Communications, Inc.
  • US
    South Burlington, Vermont, United States
  • US
    South Burlington, Vermont, United States
Postuler Maintenant

À propos

WPTZ/WNNE, Hearst Television’s NBC affiliates serving the Burlington, VT and Plattsburgh, NY market, are seeking a Digital Sales Manager to lead and expand our digital revenue. This strategic leadership role is for a results‑driven sales professional who thrives in a fast‑evolving, digital‑first environment and is passionate about developing teams and driving measurable client outcomes. This role offers the opportunity to strengthen digital revenue in a dynamic market, leveraging Hearst’s industry‑leading tools, data, and cross‑platform capabilities. You will contribute to sales strategy, mentor team members, and help evolve how we support client success. Job Responsibilities Lead the strategy and execution of digital revenue growth in support of station sales goals. Partner with the Local Sales Manager to support weekly, quarterly, and annual sales strategies and planning. Foster a performance‑oriented culture by setting clear expectations and supporting team accountability. Team Development and Performance Coach, support, and mentor Account Executives (AEs) through regular one‑on‑one and team sessions to strengthen digital expertise and sales effectiveness. Evaluate seller performance, identify development opportunities, and provide ongoing coaching to improve results. Deliver digital training and education to both local and national sales teams to build capability and confidence. Revenue Growth and Client Strategy Identify and support new digital revenue opportunities, including non‑traditional and emerging solutions. Support negotiation of digital advertising opportunities, ensuring strong positioning and alignment with client goals. Develop strategic responses to client and agency RFPs, with a focus on driving new and incremental business. Build and maintain client and agency relationships to drive retention and growth. Partner with AEs to develop and deliver integrated digital marketing solutions. Operational Excellence and Accountability Support digital revenue forecasting and maintain visibility into performance. Manage budgets related to digital initiatives with attention to efficiency and outcomes. Review insertion orders and sales documentation to ensure accuracy and consistency. Experience Requirements Strong understanding of digital marketing and cross‑platform media, including television and digital solutions. Experience generating revenue through new business development and account growth across multiple platforms. Ability to create persuasive presentations, respond to RFPs, and align solutions to client goals. Knowledge of pricing strategy and inventory management to maximize revenue opportunities. Strong analytical and problem‑solving skills with sound business judgment. Effective communication and relationship‑building skills with clients, agencies, and internal teams. Ability to coach, support, and collaborate with sellers to drive team performance. Experience supporting negotiations and contributing to successful client agreements. Ability to manage priorities, support forecasting, and contribute to revenue growth. Proficiency with WideOrbit, Kantar, and One Domain or WO Media Office. Valid driver’s license and reliable automobile. Related military experience will be considered. Benefits Medical, Dental, and Vision coverage. 401(k) Matching. Emotional Wellness Support. Paid Time Off. LGBTQ+ Health Services. Additional benefits to meet your and your family's needs. EEO Statement We are an Equal Opportunity Employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national or state origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
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  • South Burlington, Vermont, United States

Compétences linguistiques

  • English
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