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  • Emplois similaires à : Lead Data Analyst - Marketing Analytics
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Sr Lead Data Analyst (Marketing Advanced Analytics)hackajob • Charlotte, North Carolina, United States
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Sr Lead Data Analyst (Marketing Advanced Analytics)

hackajob
  • US
    Charlotte, North Carolina, United States
  • US
    Charlotte, North Carolina, United States
Postuler Maintenant

À propos

hackajob
is collaborating with
Vanguard
to connect them with exceptional professionals for this role.
At Vanguard Personal Investor Marketing, we’re on a mission to help individuals achieve financial well‑being by connecting them with our world‑class investment products and services. Our team plays a critical role in shaping how we engage with prospects and clients—bringing the power of Vanguard’s trusted brand to life through data‑driven, personalized marketing.
This role will be pivotal in enhancing the performance of our marketing campaigns through advanced analytics, predictive modeling, and data science techniques. The ideal candidate will have a strong foundation in marketing analytics, statistical modeling, and campaign optimization, with the ability to translate complex data into actionable insights that drive ROI. This role suits someone who thrives at the intersection of marketing strategy, analytics, and data science. They will excel at addressing complex business questions using compelling analytical strategies and communicating these solutions to both technical and non‑technical audiences to influence swift implementation.
In This Role You Will
Translate marketing and business needs into analytical requirements (e.g., data, models required to build strategic analytical solution)
Establish the analytical framework to successfully deliver business OKRs
Design a robust and streamlined data‑lead strategy to drive marketing optimization at scale
Run BAU, proposed and other “what if” scenarios assessments to validate approach and evaluate impact
Design an actionable marketing operations and experimentation roadmap
Build consensus and influence senior stakeholders to gain confidence in analytics proposals
Continuously evangelize analytical and data‑driven problem solving, strategic mindset & experimentation best practices across the organization
What It Takes
Minimum of eight years of related work experience with five years in advanced marketing strategy and optimization analytics
Bachelor’s degree in Marketing, Statistics, Data Science, Economics, or related field (Master’s preferred)
Proficiency in Excel, SQL, Tableau, and Python for data manipulation, optimization algorithms and modeling using big data cloud platforms
Understanding of A/B testing, regression, hypothesis testing, and statistical significance
Familiarity with Marketing and Funnel KPIs like ROI, LTV, Attribution Metrics, Engagement Metrics
Ability to translate complex data into actionable insights for non‑technical stakeholders
Critical thinking & problem‑solving skills to identify optimization opportunities and designing experiments
Working cross‑functionally and collaboratively with partner and support organizations (e.g., Marketing, Sales, MarTech, Data Science, Data Engineering and other Analytics teams)
Sponsorship Vanguard is not offering visa sponsorship for this position.
About Vanguard At Vanguard, we don't just have a mission—we're on a mission. To work for the long‑term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in‑person learning, collaboration, and connection. We believe our mission‑driven and highly collaborative culture is a critical enabler to support long‑term client outcomes and enrich the employee experience.
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  • Charlotte, North Carolina, United States

Compétences linguistiques

  • English
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