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Communications Content Manager
- Detroit, Michigan, United States
- Detroit, Michigan, United States
À propos
Position Overview:
The Manager of Communications Content oversees the planning, creation, editing and publishing of digital and print materials to ensure accuracy, brand consistency, and high-quality user experiences. They manage editorial calendars, SEO strategy, and website updates using CMS tools, while analyzing traffic metrics to improve performance. This role requires balancing creative content development with technical, data-driven decisions to meet organizational goals. This position reports to the Vice President of Marketing and Communications. This position may supervise staff and interns.
Essential Functions
Content Strategy, Editing & Creation: Planning, writing, editing, and publishing content for websites, blogs, and sometimes social media. Website Management: Using Content Management Systems (CMS) to update layouts, add new pages, and maintain content accuracy. Project Management: Using systems such as Monday.com or Trello to keep track of departmental tasks, deliverables, and deadlines. Publication Management: Overseeing the lifecycle of content, including digital and print materials, to ensure it aligns with brand standards. High skill in Adobe Suite. SEO & Analytics: Monitoring website traffic (using tools like Google Analytics, Google Search Console) to improve search rankings, engagement, and user experience. Problem-solving: Troubleshooting and providing solutions to issues in real-time. Collaboration & Leadership: Working with creative, marketing, and technical teams (designers, developers) to execute digital and print marketing campaigns. Building relationships with diverse internal and external stakeholders. Perform other duties as assigned
Requirements
Required Skills:
Technical Proficiency: Strong computer skills with an emphasis on of CMS platforms (e.g., WordPress, Drupal), HTML/CSS, and SEO tools. Demonstrated use of SharePoint, LinkedIn and other online media systems required. Print and Digital Content Management: 3 – 5 years consistent years of experience Editorial Skills: Excellent writing, editing, and proofreading capabilities. Project Management: Ability to manage content calendars, deadlines, and cross-functional teams. Analytical Thinking: Data-driven mindset to track performance metrics and optimize content.
Qualifications
Bachelor’s degree or higher preferred Must possess a keen eye for important or timely details and connections in a fast-paced work environment; exhibit a high level of organization, responsiveness, accuracy, and attention to detail Must be able to prioritize, anticipate needs, and confidently/proactively address issues/opportunities; ability to work under pressure, and provide quick turnaround Must exercise good judgment and maintain a confident, professional demeanor and excellent rapport when interacting with all levels of staff and external contacts. Ability to communicate effectively, both verbally and in writing Must be able to handle confidential and sensitive information with discretion. Ability to work independently with limited supervision.
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Compétences linguistiques
- English
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