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Content & Production ManagerLayton Construction Inc • Alta, Iowa, United States
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Content & Production Manager

Layton Construction Inc
  • US
    Alta, Iowa, United States
  • US
    Alta, Iowa, United States
Postuler Maintenant

À propos

Content & Production Manager Department: Marketing & Communications
Reports To: Corporate Marketing Director
Location: Sandy, UT, Phoenix, AZ, or Nashville, TN (100% in-office)
Travel: Moderate (15-20%—including on-site production at Layton project)
Layton Construction has been building some of the most complex commercial projects in the country since 1953. We have 16 offices, eight business units, and a reputation built one project at a time.
When we say we strive for excellence in everything we do, we mean everything. We're looking for a Content & Production Manager to run our content engine, and someone who checks these boxes:
Detail Oriented: Mediocrity doesn't fly with you. You sweat the small stuff. A poorly briefed shoot, a misaligned caption, a proof point that never makes it into the library. You catch it before it costs us something.
Business Development Mindset: You understand that content isn't arts and crafts. Every asset should be doing a job somewhere in the pursuit cycle. You think in terms of what we need to win, not just what looks good.
Extreme Ownership: You own your work from start to finish. No excuses, no ego.
Builder at Heart: You'd rather build something new than babysit something old. You're fired up about efficiency and can't wait to build an intake process, a proof point library, and a content repurposing framework.
Bold Go-getter: You move fast, stay organized, and never wait around for someone else to surface the story. You pick up the phone, get on a jobsite, and make it happen.
On-Set Presence: You know how to walk onto a construction site, earn the respect of the people there, and get a superintendent to tell their story with confidence. You don't need to touch the camera to run the shoot.
Everything we do in marketing exists to help Layton win work and attract the talent to deliver it. Your job is to run the content engine that makes that happen: directing our production team, managing our digital agency, owning our web presence, and making sure the right story reaches the right client at the right moment in the pursuit cycle.
You'll have direct impact on:
How well-positioned Layton is in target markets and with target clients before a pursuit begins.
Whether the content we produce is doing a job in the pursuit cycle or just taking up space.
The quality and strategic alignment of everything Layton produces: video, photo, written, web.
How consistently our 16 offices and business units show up in our content with one unified voice.
The strength of our proof point library and how effectively it feeds proposals, presentations, and campaigns.
The effectiveness of our digital agency partnership and paid amplification strategy.
Layton's digital presence and web experience.
What You'll Do Content Strategy
Own Layton's content strategy across video, photography, web, and written channels. Every asset you commission should be connected to a market positioning goal or an active pursuit. If it isn't, it isn't a priority.
Build and maintain the system that surfaces the right stories at the right time: a regular intake cadence with the regional marketing and business development teams that converts pursuit intelligence into a prioritized content production schedule.
Field and triage inbound content requests from across the organization. Assess each against active pursuit priorities and market goals, route to the right resource, and make sure nothing falls through the cracks or jumps the queue without a good reason.
Decide what gets made, in what format, and when. Brief it clearly. Route written content to the communications team for messaging and quality review. Keep the production calendar visible and current for everyone who needs it.
Production & On-Site Direction
Lead and manage a team of two video producers and one photography coordinator day-to-day. Make sure every production is well-briefed, strategically grounded, and delivered on time. You're responsible for the output, not just the schedule. As the team grows, this role may hire and onboard an additional video resource.
Travel to project sites to lead major productions: client testimonials, executive interviews, and on-camera content with project teams. Coach the story and make sure it lands.
Build and maintain a proof point library of case studies, project highlights, and video assets that pursuit teams can actually find and use. Build a repurposing framework so every asset works harder than a single post.
Oversee freelance video and photography vendors as needed to supplement in-house capacity on high-priority productions.
Agency Management & Digital Presence
Serve as the day-to-day contact for our digital agency, which owns paid social strategy and execution. Your job is to own the brief and the relationship: attend weekly meetings, translate pursuit priorities into campaign direction, approve content calendars, and report on ROI to the Marketing Director.
Own and maintain Layton's website: keep the portfolio current, upload content regularly, and ensure the site works as a credibility tool for clients evaluating us during a pursuit. Coordinate with our web developer on technical needs.
Cross-Team Coordination
Report directly to the Marketing & Communications Director, who provides strategic direction, owns budget decisions, and is your escalation point for agency and cross-functional issues. Day-to-day you operate with significant autonomy.
Work closely with the communications team to ensure content production aligns with active PR campaigns, thought leadership, and external messaging strategy. You originate and commission content assets. They own the voice and quality of everything written.
Partner with Creative Services to get content and design working in tandem rather than in sequence. Bring designers in early on campaigns and productions, provide platform-informed feedback on social graphics and visual media, and collaborate directly with designers and the agency on copy and content direction for paid ads. Ensure everything that goes out the door reflects the Layton brand consistently and intentionally.
Stay in close contact with the events and engagement team so content production aligns with project milestones, award submissions, and BD events across the project lifecycle.
Support HR and Safety teams periodically with content needs: recruitment storytelling, culture content, and safety communications that require video or photography production.
What You Bring
6+ years in content strategy, content marketing, production management, or a related field; experience in a senior individual contributor or team lead role preferred.
Proven experience leading or managing creative teams (video, photography, or similar).
Strong editorial instincts: you know what a good story looks like, you can brief it clearly, and you understand how to connect it to a business development goal.
Comfortable on set and on a jobsite: you know how to put people at ease on camera and draw out the story that matters.
Experience managing or closely partnering with external agencies or vendors, including ownership of briefs and performance reporting.
Ability to build and maintain systems: intake processes, editorial calendars, content libraries, asset management workflows.
Strong project management skills with the ability to keep multiple workstreams moving simultaneously.
Experience managing websites on WordPress or similar CMS platforms.
Deep understanding of how content supports B2B business development, long sales cycles, and relationship-driven markets.
Strong communicator who can synthesize priorities from BD teams, regional leads, and senior stakeholders and translate them into clear creative briefs.
B2B marketing experience required.
Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related field.
Preferred
Construction, AEC, or professional services industry experience.
Familiarity with capture planning processes and pursuit-based marketing (Winning on the Left or similar methodology).
Experience working alongside a paid social or digital advertising agency.
Familiarity with social media platforms and organic content strategy (you don't own it, but you need to understand it).
Experience with video production workflows and post-production processes.
On-camera interview or documentary-style production experience.
Experience with Monday.com, Asana, or similar project management tools.
Familiarity with Adobe Creative Suite.
Experience building or managing a content asset library for sales enablement.
Benefits
Medical Insurance
Dental Insurance
Vision Insurance
Health Savings Account
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
401(k) retirement plan with employer match
Life & AD&D Insurance
Long-term Disability Insurance
Short-term Disability Insurance
Critical Illness Insurance
Accident Insurance
Hospital Indemnity Insurance
Home & Auto Insurance
Family Support
Pre-tax Paid Parking/Public Transportation
Paid time off
Time Away Benefits
Paid Holidays
Group Legal
Identity Theft Protection
Pet Insurance
Employee Assistance Program
EEO Statement - Layton Construction is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
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  • Alta, Iowa, United States

Compétences linguistiques

  • English
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