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Marketing Mix Optimization - Principal Data ScientistCitizens • Columbus, Ohio, United States
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Marketing Mix Optimization - Principal Data Scientist

Citizens
  • US
    Columbus, Ohio, United States
  • US
    Columbus, Ohio, United States
Postuler Maintenant

À propos

We are seeking a Principal Data Scientist with strong analytical and algorithmic skills to optimize our marketing investment strategies. In this role, you will design and build advanced decision support systems that facilitate scenario planning for marketing investment decisions, including constrained optimization solutions that leverage a suite of marketing mix models. You will develop relationships with other data scientists as well as partners in Marketing, Product, Finance and Technology Services to collaboratively deliver transformational optimization capabilities. Responsibilities
Architect and develop marketing investment optimization frameworks that translate marketing mix models and other analytic outputs into actionable budget allocation and scenario planning across channels, products, markets and time. Design and implement non-linear, constrained optimization solutions that incorporate real‑world business constraints (e.g., budgets, channel minimums/maximums, pacing, and strategic priorities) to support high‑stakes marketing investment decisions. Serve as a technical authority on optimization and decision science, guiding best practices in objective function formulation, constraint design, solver selection, and performance validation. Partner closely with Marketing, Finance, Product, and Technology stakeholders to frame business questions into well‑defined optimization problems and translate analytical results into clear, decision‑ready recommendations. Build robust, scalable decision support tools that enable repeatable scenario analysis and are suitable for operational use by analytics, marketing and business teams. Lead the strategic roadmap for marketing optimization capabilities by identifying gaps, prioritizing enhancements, and aligning analytical solutions with evolving business needs.
Required Skills / Experience
8+ years of experience in quantitative analytics including marketing analytics, financial modeling, applied statistics, or equivalent. 4+ years of experience delivering quantitative decision tools for business applications. Proven experience turning business problems into rigorous analytic solutions by applying critical thinking and advanced technical & statistical programming techniques. Expertise in Python with 5+ years of applied experience. Proficient with one or more optimization modeling packages and solvers (e.g., GAMS/CONOPT, CPLEX, SCIP, Pyomo, SciPy). Expertise translating statistical models into scenario planning and optimization and solving non-linear, constrained optimization problems. A deep understanding of the theory and application of a variety of statistical and machine learning methods and algorithms, including optimization under uncertainty, forecasting, time series analysis, and Bayesian methods.
Additional Skills / Experience
Strong sense of ownership, relentless curiosity, and self-driven approach to problem solving. Experience in data and analytics in Banking and Financial Services. Strong written and verbal communication skills required with an ability to successfully communicate analytic results, insights, and resulting business implications to technical and non-technical audiences. Ability to work in a team environment and collaborate with colleagues who have a background in statistics, database development/maintenance, and information technology.
Education, Certifications and Other Professional Credentials Master’s degree in operations research, computer science, engineering, mathematics, statistics, or similar quantitative field required. The salary range for this position is from $160,000-$190,000 per year. #J-18808-Ljbffr
  • Columbus, Ohio, United States

Compétences linguistiques

  • English
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