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Executive & Digital Content Strategy LeadAdvanced Micro Devices , Inc. • Austin, Texas, United States
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Executive & Digital Content Strategy Lead

Advanced Micro Devices , Inc.
  • US
    Austin, Texas, United States
  • US
    Austin, Texas, United States
Postuler Maintenant

À propos

THE ROLE The Executive & Digital Content Strategy Lead is responsible for defining and driving executive thought leadership strategy and digital content programming across YouTube and LinkedIn. The role will own narrative development, content strategy, and programming frameworks, partnering closely with cross‑functional teams and Centers of Excellence (COEs) to execute high‑impact content at scale. This is a strategic role with accountability for shaping executive voice, scaling content programs, and ensuring consistent, compelling storytelling aligned to business priorities.
THE PERSON The ideal candidate is a strategic storyteller and content leader with experience building executive thought leadership programs and managing digital content ecosystems across social and video platforms. You are highly collaborative, organized, and comfortable working across executives, marketing teams, communications, creative partners, and agencies to drive alignment and execution.
KEY RESPONSIBILITIES Executive Thought Leadership Strategy & Narrative
Define and evolve executive thought leadership strategy aligned to client priorities and key campaigns
Develop core narratives, messaging frameworks, and editorial themes across executives and initiatives
Partner with executives, communications, and business leaders to shape authentic, differentiated perspectives
Translate business priorities into scalable thought leadership programs and content series
YouTube Content Strategy & Programming
Own Commercial PC YouTube channel strategy, including content pillars, audience targeting, and performance goals
Develop and manage always‑on content programming (e.g., series, episodic formats, campaign integrations)
Partner with creative teams and COEs on concept development, production planning, and publishing cadence
Ensure content aligns to broader campaign narratives and supports awareness, engagement, and conversion goals
Drive performance optimization through insights, testing, and continuous improvement
LinkedIn Strategy & Content Production
Define and execute LinkedIn Commercial PC strategy across corporate channels and executive presence
Build channel‑specific content strategies, including editorial calendars and platform‑native formats
Guide content development for executive posts, articles, and campaign amplification
Partner with social COEs for publishing, amplification, and performance tracking
Scale best practices for executive voice, engagement, and follower growth
Program Leadership & Cross‑Functional Execution
Lead end‑to‑end programming across thought leadership and content initiatives, from strategy through execution
Manage commercial client programming calendar
Partner with internal teams (campaigns, comms, web, social) and external agencies to deliver programs
Act as the central point of coordination across stakeholders to ensure alignment and timely delivery
Establish clear workflows, content pipelines, and production processes with execution teams
Performance & Optimization
Define success metrics across channels (engagement, reach, influence, conversion)
Leverage data and insights to refine strategy, content mix, and programming effectiveness
Deliver regular performance readouts and actionable recommendations to stakeholders
PREFERRED EXPERIENCE
Extensive experience in content strategy, executive communications, social media, digital marketing, or thought leadership
Experience managing executive presence and content strategy on LinkedIn and YouTube
Strong understanding of digital storytelling, editorial strategy, and audience engagement best practices
Experience working cross‑functionally with communications, creative, social, and campaign teams
Strong project management and stakeholder management skills
Experience leveraging analytics and insights to optimize content performance
Excellent written and verbal communication skills
Experience working in a B2B or technology company environment, either client‑side or agency‑side preferred
ACADEMIC CREDENTIALS
Bachelor's or Master's degree in Marketing, Communications, Journalism, Business, or related field
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AMD benefits at a glance.
AMD does not accept unsolicited resumes from headhunters, recruitment agencies, or fee‑based recruitment services. AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third‑party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicants' needs under the respective laws throughout all stages of the recruitment and selection process.
AMD may use Artificial Intelligence to help screen, assess or select applicants for this position. AMD's "Responsible AI Policy" is available here.
This posting is for an existing vacancy.
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  • Austin, Texas, United States

Compétences linguistiques

  • English
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