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Performance Marketing & Analytics Manager
- United States
- United States
À propos
This is not a traditional campaign execution role. You will build and own the systems, data, and insights that power marketing decisions, while actively influencing strategy through performance analysis, P&A ownership and continuous optimisation.
From pre launch setup to global scaling, you will define how we track, analyse and improve acquisition, conversion, retention and profitability across the full marketing funnel.
This is a hands‑on, high ownership role in a fast moving startup environment.
What you’ll do
Own the setup, architecture, and ongoing management of analytics and tracking across all marketing channels
Implement and manage platforms such as Google Analytics, ensuring accurate multi channel attribution across paid, affiliate, influencer and organic traffic
Work closely with engineering to define what behavioural data should be captured, and implement robust event tracking and data pipelines
Build full funnel visibility across user journeys, from onboarding through retention and reactivation, and continuously optimise performance
Analyse PPC, paid media, affiliate and influencer performance, identifying drivers of efficient growth and areas of underperformance
Proactively flag issues, recommend changes, and help shape marketing direction based on data insights
Partner with leadership to support execution of marketing initiatives, ensuring proper tracking, measurement, and optimisation frameworks are in place
Work with external teams and agencies to provide clear reporting, performance insights, and data‑driven direction
Partner closely with finance to own and track marketing P&A, ensuring accurate attribution of spend, revenue and ROI
Own affiliate program performance and analytics, and contribute to strategy through data‑driven insights
Qualifications
3–6+ years in performance marketing, growth analytics, marketing operations
Experience in iGaming or crypto
Strong understanding of marketing channels and performance metrics, with the ability to translate data into strategic direction
Deep experience with analytics tools (e.g. Google Analytics, Fast Track) and attribution models
Strong technical ownership of CRM systems, understanding segmentation, lifecycle tracking and performance measurement end‑to‑end
Highly data‑driven, with a strong grasp of attribution, funnel analysis, and marketing economics
Comfortable owning performance and influencing decisions, not just reporting on them
Proactive, hands‑on, and thrives in a startup environment with high ownership and ambiguity
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Compétences linguistiques
- English
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