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Market Intelligence Analyst
- Auburn Hills, Michigan, United States
- Auburn Hills, Michigan, United States
À propos
The Market Intelligence Analyst Owns the market intelligence layer that tells the team where Stellantis is losing — by DMA, segment, price band, and configuration. Diagnoses why a nameplate or trim is underperforming and isolates whether the cause is product, pricing, allocation, or competitive activity.
This role is responsible for assessing market/segment sales/price distribution, competitive content application, as well as internal content configuration mix and price positioning. The team evaluates current sales performance based on overall volume/share, days to sell, incentive spend/efficiency, gross and net margin contribution. They identify configurations to eliminate and/or create, to streamline dealer ordering and optimize stock with best-fit vehicles, proven to sell faster and make the right vehicle, at the right price available to more customers.
This role will be a primary user of the analytical framework assessing content application, competitive benchmarking, market intelligence and dealer ordering. They will inform recommendations for Brand Operations, Product Planning, Dealer Network and Brand Finance.
Key Responsibilities
- Build the DMA-level diagnostic: identify retail share leakage by nameplate, segment, and price band; isolate the structural drivers.
- Maintain price band and segment competitive analysis: track Stellantis position vs. competitive set and quantify volume/revenue exposure where Stellantis has no competitive offering.
- Build days-on-lot and inventory aging diagnostics by configuration; flag patterns that point to configuration-level rather than market-level issues.
- Provide market-level demand signals (pricing position, segment momentum, competitor moves) into the configuration profitability work.
- Produce monthly market intelligence reads for the Sr. Manager and Van Hoet.
- Provide diagnostic input into Incentive Optimization's pullback/invest market analysis.
Compétences linguistiques
- English
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