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Inside Sales & Marketing Coordinator
- McKinney, Texas, United States
- McKinney, Texas, United States
À propos
This is a sales-focused, performance-driven role responsible for converting inbound leads into scheduled assessments and supporting marketing initiatives that drive client growth. You will own the entire lead journeyfrom first contact to booked assessment.
This is not an administrative role. This is a revenue-generating position.
Key ResponsibilitiesInside Sales & Lead Conversion
- Respond to all inbound calls, texts, and web leads immediately
- Conduct intake calls with prospective clients and families
- Build rapport, understand needs, and confidently present services
- Schedule qualified in-home assessments
- Follow up consistently via phone, text, and email until conversion
- Re-engage cold and past leads
Lead Management & Performance
- Maintain a structured follow-up system (no lead left behind)
- Track all lead activity in CRM
- Monitor missed calls and ensure rapid callbacks
- Improve lead-to-assessment conversion rates
Marketing & Growth Support
- Execute follow-up campaigns (text, email, call sequences)
- Assist with outreach to referral sources (hospitals, rehab centers, senior communities)
- Support marketing initiatives and community engagement efforts
- Track lead sources and campaign performance
Success Metrics
- Speed to lead response (goal: under 5 minutes)
- Number of assessments scheduled weekly
- Lead-to-assessment conversion rate
- Follow-up consistency and persistence
- Reactivation of past leads
2+ years in sales, inside sales, or high-volume customer engagement
Strong phone presence and communication skills
Confident and persuasive communicator
Highly organized with strong follow-up skills
Comfortable working with performance metrics and goals
Experience in home care, healthcare, or senior services preferred
Experience using CRM systems preferred
BenefitsCompetitive hourly pay
Performance bonuses
Who You AreDriven by results and performance
Comfortable on the phone and confident in conversations
Persistent with follow-up and not afraid to ask for the appointment
Organized and able to manage multiple leads at once
Must be responsive to leads during business hours
Senior Helpers McKinney is an equal opportunity employer.
Compétences linguistiques
- English
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