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Digital Marketing & E-Commerce Specialist
- Montreal, Québec, Canada
- Montreal, Québec, Canada
À propos
- Develop, implement, and manage comprehensive digital marketing strategies aligned with business objectives.
- Plan and execute online marketing campaigns across multiple digital channels including Google Ads, Meta (Facebook & Instagram), email marketing, SEO, and display advertising.
- Analyze campaign performance and optimize based on KPIs such as ROAS, CPA, CTR, and conversion rate.
E-Commerce Management
- Manage and optimize the company’s e-commerce platforms (Booking.com, Expedia, MEWS, Hotels.com or similar).
- Monitor pricing, promotions, and online marketing to maximize sales performance.
- Improve customer journey and conversion funnel through UX/UI and CRO (Google Analytics 4 ) best practices.
Analytics & Reporting
- Track, analyze, and report website and campaign performance using tools such as Google Analytics, Google Search Console, and CRM (HubSpot) systems.
- Prepare detailed performance reports and actionable insights for management.
- Use data-driven decision making to continuously improve marketing effectiveness.
Content & SEO
- Collaborate with internal teams to create optimized digital content (product descriptions, landing pages, blogs, email campaigns).
- Implement on-page and off-page SEO strategies to improve organic search rankings.
- Conduct keyword research and competitive analysis.
Social Media & Brand Presence
- Manage and grow the company’s social media presence in line with brand guidelines.
- Plan content calendars and oversee paid and organic social campaigns.
- Monitor community engagement and respond to customer inquiries where required.
Market & Competitor Analysis
- Conduct ongoing market research and competitor benchmarking.
- Identify new digital trends, tools, and growth opportunities in e-commerce and online marketing.
Required Qualifications
- College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years in Marketing, E-Commerce, Online Business Management or a related field.
- Minimum 2–3 years of professional experience in digital marketing and e-commerce.
- Experience managing paid advertising campaigns (Google Ads, Meta Ads).
- Strong understanding of e-commerce platforms and online sales funnels.
- Experience with analytics and reporting tools (Google Analytics, CRM, dashboards).
Technical Skills
- Google Ads & Meta Ads Manager
- SEO & SEM tools
- E-commerce platforms (Booking.com,Expedia, MEWS, Hotels.com etc.)
- Email marketing platforms (HubSpot,Klaviyo,Mailchimp etc.)
- Google Analytics, Search Console, Tag Manager
- Basic understanding of HTML/CSS is an asset
Soft Skills
- Strong analytical and problem-solving skills
- Ability to manage multiple projects simultaneously
- Excellent communication and collaboration skills
- Detail-oriented with a results-driven mindset
- Ability to work independently and in a team environment
Job Type: Full-time
Pay: $34.65 per hour
Work Location: In person
Compétences linguistiques
- English
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