SEO Specialist

Barchester Healthcare

London, England, United Kingdom

London, England, United Kingdom

À propos

Are you passionate about search, content, and the evolving role of AI?We are looking for a skilled SEO & AI Search Specialist to shape and deliver our search strategy across both traditional search engines and emerging AI-powered platforms. Hybrid working available. Working from home whilst meeting the team once a week at our offices located in Finsbury Square, London In this pivotal role, you will take ownership of our organic search performance, enhancing the visibility of our brand and care homes at both national and local level. Working closely with the Head of Digital Marketing, digital agencies, and our wider marketing team, you will ensure our website, content, and location presence are fully optimised for search engines, answer engines, and large language models. KEY RESPONSABILITIES: Implement and develop our SEO strategy in conjunction with Head of Digital Marketing to improve our online visibility for our brand and care homes
You will lead the planning and execution of our SEO and Answer Engine Optimisation (AEO) strategy, ensuring our services are easy to find wherever people are searching for care and advice
Partner with search agencies and platforms to strengthen SEO and AEO performance and improve national and local rankings
Shape and deliver a content strategy across our Google Business Profiles in collaboration with our agencies and internal teams
Create and...

London, England, United Kingdom

Compétences linguistiques

English

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