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Content Strategist
Craft & Communicate
- New York, New York, United States
- New York, New York, United States
À propos
In this role, you’ll be responsible for writing and optimizing high-impact web content that balances brand voice, emotional connection, and conversion. At the same time, you’ll play a key role in shaping content direction by contributing to topic planning, content structuring, and optimization strategies that improve visibility across search engines and emerging AI platforms.
You’ll help ensure content is well-written, purpose-built, grounded in research, aligned to user intent, and structured to perform. This includes department support, identifying opportunities for improvement, and collaborating with cross-functional teams to ensure consistency, clarity, and measurable impact across all digital touchpoints.
Key Responsibilities Content Strategy & Planning
Define and lead the overarching content strategy aligned to business objectives, including pipeline growth, customer acquisition, and brand authority
Develop scalable content frameworks, including topic clusters, funnel-based strategies (TOFU/MOFU/BOFU), and editorial roadmaps
Identify and prioritize key themes, topics, and initiatives based on audience needs and market opportunities
Map content strategies to audience segments, personas, and stages of the buyer journey
Research & Opportunity Identification
Lead keyword, topic, and entity research to identify high-impact content opportunities
Analyze search engine results pages (SERPs), AI Overviews, and generative search trends to inform strategy
Conduct competitive analysis to identify content gaps, opportunities, and areas for differentiation
Partner with analytics teams to surface insights that guide content direction and prioritization
Information Architecture & Content Structure
Define and optimize content architecture, including site structure, taxonomy, and internal linking strategies
Standardize content types and templates (e.g., pillar pages, blog content, landing pages, glossaries)
Ensure content is structured for discoverability, usability, and scalability across platforms
Content Development & Production Oversight
Develop detailed content briefs that guide writers, designers, and contributors
Write and optimize website content including homepages, service pages, landing pages, location pages, blog posts, and other high-value content based on strategy and opportunity
Help to oversee content production to ensure quality, consistency, and alignment with strategic goals and team workflows
Establish and maintain editorial standards, voice, and messaging guidelines
Performance Measurement & Optimization
Define KPIs and success metrics for content performance, including traffic, engagement, conversions, and pipeline impact
Monitor and analyze content performance using analytics tools and reporting platforms
Lead ongoing content optimization efforts, including updates, refreshes, and consolidation
Identify and execute opportunities to improve underperforming content
SEO & AIO
Ensure content is optimized for both traditional search engines and AI-driven discovery platforms
Develop strategies to increase visibility in AI Overviews, featured snippets, and generative search results
Structure content to enhance clarity, authority, and contextual relevance for search engines and AI systems
Stay current with evolving search trends and integrate new best practices into content strategy
Cross-Functional Collaboration & Content Governance
Partner with teams to align content with broader marketing initiatives
Ensure consistent messaging and positioning across all channels and touchpoints
Create documentation, playbooks, and training materials to support team alignment and execution
Continuously refine processes to improve performance and scalability
Maintain content quality, accuracy, and consistency across all digital properties
Manage content lifecycle, including creation, updates, consolidation, and retirement
Prevent content duplication, cannibalization, and misalignment across the site
Ensure compliance with brand, legal, and industry standards
Qualifications
5-10+ years of experience in content strategy, SEO, or digital marketing
Proven experience developing and executing scalable, performance-driven content strategies
Deep understanding of SEO, content architecture, and modern search behavior, including AI-driven search
Strong analytical mindset with experience using data to inform strategy and decision-making
Experience leading cross-functional teams and managing content production at scale
Excellent communication, leadership, and organizational skills
What Success Looks Like
Growth in search visibility and content performance
Increased presence in AI Overviews and generative search results
Improvements in engagement, conversion rates, and pipeline contribution
Efficiency and scalability of content production processes
Overall contribution of content to business growth
Clear, compelling, and optimized website content delivered on time
Strong collaboration with SEO, web, and strategy teams
Minimal revisions due to attention to detail and strategic thinking
Application Process In order to be considered for this role, you must apply through our website at [click apply]. We will not accept applications through any other source.
All employees begin on a 90-day contract period. After the contract, you will be considered for full-time employment. All full‑time employees are eligible for paid time off, holiday pay, medical insurance, and 401(k) match.
Pay: $29.00 - $35.00 per hour
Benefits
401(k)
Health insurance
Work Location: Remote
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Compétences linguistiques
- English
Avis aux utilisateurs
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