Manager, Analytics (Media Analytics/Marketing Sciences)
Digitas
- United States
- United States
À propos
Company description Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands. Starcom has long been the professional birthplace and proving ground for marketing leaders CEOs, CMOs, sales leaders, and technology pioneers and we continue to drive the industry with peerless talent and relentless innovation. From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value. In an AI era, we remain "Guided By Humanity," a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology. With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands. Overview The Starcom Analytics team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands. This is a great opportunity to join an innovative team that drives consumer-first thinking and actionable insights for top-tier brands. The Manager role combines data-driven story-telling, business process analysis, and has a penchant for aligning clients' operations to help clients frame decisions and drive actions. The successful candidate is a curious problem-solver who thrives in a fast-paced environment. Responsibilities Execute, manage, and deliver best-in-class measurement & insight to inform communication strategy Work across multiple teams on client specific projects Analyze marketing data from conceptualization through presentation of the data (data visualization and storytelling); communicate complex concepts to nontechnical audiences Build frameworks that capture campaign performance, inform optimizations and impact future plans Lead KPI and key metrics reporting for in-campaign performance; determine behavior / brand impact, and ROI Construct and execute "test and learn" measurement and consumer research roadmaps tied to business goals Evaluate new and current data partners and new approaches for highest quality results Work in partnership with client research, insights and analytics team; have deep knowledge of client's business goals and challenges Proactively educate internal and external clients on research, tools, technology, and approaches Mine category and brand data (social listening, primary research, syndicated data) to uncover insights that will drive business results Merge quantitative and qualitative insights into cohesive story to drive marketing strategy Communicate opportunities, learnings, and recommendations Inform media targeting and budget allocations to ensure client advertising investment is optimized to drive results Help answer client questions, create client-ready presentations and present at client meetings Develop research approaches to address complex research and measurement challenges Apply data to solve business challenges which requires the ability to analyze diverse data from conceptualization through insightful presentation Qualifications Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights 3+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/insight Strong grounding in traditional and digital media research (control/exposed methodologies, market mix modeling) Experience with statistical software packages, especially SAS and SPSS, strongly preferred Experience with multiple methodological approaches for consumer brand insight (social listening, syndicated tools, primary research) Demonstrated ability to work with large data sets Strong verbal and written communication skills Excellent Microsoft Office skills; PowerPoint and advanced Excel Ability to work independently and in a team setting while effectively managing priorities Additional information Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
Compétences linguistiques
- English
Avis aux utilisateurs
Cette offre provient d’une plateforme partenaire de TieTalent. Cliquez sur « Postuler maintenant » pour soumettre votre candidature directement sur leur site.