Graphic Design that uses Figma with web design experienceFreelanceJobs • Canada
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Graphic Design that uses Figma with web design experience
FreelanceJobs
- Canada
- Canada
À propos
We're looking for a high-level designer who knows how to build still image ads that actually convert.
Not just "pretty graphics." Not just Canva templates.
You must understand direct response, proper copy hierarchy, performance structure, and how to design for Meta and paid social placements.
This role is for someone who understands that design is there to drive action.
What You'll Be Doing
Designing high-converting still image ads for Meta (Facebook + Instagram)
Creating multiple variations for testing (hooks, layouts, offers, angles)
Building ads that align with brand guidelines while optimizing for performance
Working closely with media buyers and copywriters to improve CTR and CVR
Designing assets for different funnel stages (cold, warm, retargeting)
Delivering assets in correct specs for all placements (feed, story, reels, etc.)
What We're Looking For
You must:
Understand paid media fundamentals (hook, scroll stop, CTA clarity)
Know how copy should sit on an ad and how to design around it
Be extremely detailed with spacing, alignment, hierarchy, and typography
Design on-brand every time while still pushing creative boundaries
Understand how to design for mobile first
Be comfortable iterating quickly based on performance data
Have strong taste. Clean. Intentional. Strategic.
If you don't understand things like:
Primary hook placement
Visual hierarchy for thumb-stopping
Offer framing inside the creative
White space vs. clutter
Conversion-focused layouts
This won't be a fit.
Nice to Have
Experience designing for DTC brands
Understanding of A/B testing frameworks
Experience working directly with media buyers
Ability to think strategically, not just execute
Pay
$40–$60 per hour depending on experience and portfolio.
Ongoing work available for the right person.
Contract duration of more than 6 months. with 40 hours per week.
Mandatory skills: Graphic Design, Figma, Mockup, Website
Compétences linguistiques
- English
Avis aux utilisateurs
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