What is Content Strategy
Content Strategy is the planning, development and management of content in order to achieve specific business requirements.
One of the main goals is to create content that engages people on social media or websites. Content can include articles, images, video or multimedia. It is important to consider the target audience, the goals the content should achieve, and metrics (how to measure its success).
Content strategy can be split into 5 phases, as follows: audit and analysis; defining a strategy; planning the content in an editorial content calendar; creating the content; and measuring and maintaining the results.