SEO
What is SEO
SEO (or Search Engine Optimisation) is the action of improving the quantity and quality of website traffic by increasing the visibility of a website on search engine results pages (SERP).
The goal is to gain exposure via “organic” – meaning non-paid – search engine results. Some SEO techniques include, for example, the optimisation of the content to increase shareability, creating links to authority sites, creating own keywords, publishing content with at least 1’800 words, etc.
SEO requires understanding search engines, but also people and how they search and what they search for.
