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- Milwaukee, Wisconsin, United States
- Milwaukee, Wisconsin, United States
About
Graphic Designer
Department:
Marketing
Location:
Milwaukee, WI
Schedule:
Full Time
Status:
Exempt
Reports to:
VP Marketing
Job Summary The Graphic Designer plays a key role in shaping and executing the visual identity of Lowlands Hospitality and its portfolio of restaurant, beverage, and retail brands. This position is responsible for creating compelling, on‑brand creative across digital, social media, email marketing, advertising, merchandise, packaging, and in‑store materials. Working closely with the Marketing team, Operations, and Senior Leadership, the Graphic Designer helps bring concepts to life through thoughtful design, engaging storytelling, and trend‑forward creative that enhances the guest experience and supports business growth.
Job Duties
Create and produce visual assets for a multi‑brand portfolio including restaurants, beverage brands, retail products, and emerging concepts.
Design materials for integrated marketing campaigns across digital, social media, email, print, advertising, and in‑store channels.
Collaborate with the social media team to develop engaging, platform‑specific creative content.
Ensure brand consistency across all touchpoints while contributing fresh and innovative design ideas.
Support new concept launches, menu promotions, seasonal campaigns, and special events through creative design.
Maintain and organize brand assets, templates, and design files.
Work closely with Marketing, Operations, and Leadership to translate business objectives into effective visual communications.
Stay current on design trends, tools, and best practices, bringing new ideas and inspiration to the team.
Manage multiple design projects simultaneously while meeting deadlines and maintaining a high level of quality.
Create inclusive and engaging work that resonates with the diverse audiences we serve.
Culture Expectations - Our Code of Culture
We create gezellig experiences
We treat each other with respect
We inspire positivity
We take initiative
We act with integrity
We strive for success
Preferred Qualifications
2–5+ years of professional graphic design experience, preferably in hospitality, food & beverage, retail, or lifestyle brands.
Strong portfolio demonstrating expertise in branding, marketing campaigns, digital design, and print production.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); experience with additional creative tools is a plus.
Understanding of social media design best practices and digital marketing principles.
Strong attention to detail, typography, layout, and visual storytelling.
Ability to manage multiple projects, prioritize effectively, and work in a fast‑paced environment.
Excellent communication and collaboration skills.
Passion for hospitality, branding, and creating memorable guest experiences through design.
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Languages
- English
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