Marketing Specialist - English

+3
+6
Jena, Thuringia, Germany

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+3
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Jena, Thuringia, Germany

About

ZEISS Microoptics is pioneering the integration of advanced optical technologies into automotive glass, transforming windshields into multifunctional interfaces. As a Senior Marketing Expert , you'll be at the forefront of shaping and implementing our communications strategy. While your primary focus will be on execution, your insights and strategic thinking can influence the broader marketing direction. Craft innovative marketing initiatives that align seamlessly with our overarching strategy
Design, refine, and execute cutting-edge online marketing and social media plans
Strategically manage our social media presence, especially on LinkedIn, through content creation, community engagement, and performance analysis
CES, IAA, Auto Shanghai, …) , sales events, and customer engagements that captivate and connect
Develop compelling, technically oriented content across various channels, ensuring a cohesive brand presence
Are you ready to drive innovation in the automotive industry? Degree in Communication, Marketing, Media Studies, or a related field
Several years of experience in marketing, communication, or PR, with a strong focus on the automotive sector are mandatory
Exceptional verbal and written communication skills in English and German for stakeholder management, along with a willingness to travel nationally and internationally
Embrace the opportunity to not only execute but also shape the strategy that drives our success in the automotive industry.
Your ZEISS Recruiting Team:

Nice-to-have skills

Brand Management
Communication
Digital Marketing
Event Management
Public Relations
Stakeholder Management

Jena, Thuringia, Germany

Work experience

Social Media
Content
Brand Specialist / Manager

Languages

English
German

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