Data architect - F/H/X

1.gif Used to count the number of sessions to the website, necessary for optimizing CMP product delivery. Expiry: Session Type: Pixel

intercom.intercom-state-# [x2] Remembers whether the user has minimized or closed chat-box or pop-up messages on the website. Expiry: Persistent Type: HTML

collect Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels. Expiry: Session Type: Pixel

_ga Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Expiry: 2 years Type: HTTP

_ga_# Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. Expiry: 2 years Type: HTTP

_gat Used by Google Analytics to throttle request rate Expiry: 0 day Type: HTTP

_gid Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Expiry: 0 day Type: HTTP

hjViewportId Saves the user's screen size in order to adjust the size of images on the website. Expiry: Session Type: HTML

_hjSessionUser_# Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read. Expiry: 1 year Type: HTTP

_hjTLDTest Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. Expiry: Session Type: HTTP

AnalyticsSyncHistory Used in connection with data-synchronization with third-party analysis service. Expiry: 29 days Type: HTTP

c.gif Collects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner. Expiry: Session Type: Pixel

_clck Collects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner. Expiry: 1 year Type: HTTP

_cltk Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. Expiry: Session Type: HTML

CLID Collects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner. Expiry: 1 year Type: HTTP

lastExternalReferrer Detects how the user reached the website by registering their last URL-address. Expiry: Persistent Type: HTML

lastExternalReferrerTime Detects how the user reached the website by registering their last URL-address. Expiry: Persistent Type: HTML

_fbp Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. Expiry: 3 months Type: HTTP

bcookie Used by the social networking service, LinkedIn, for tracking the use of embedded services. Expiry: 1 year Type: HTTP

li_sugr Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. Expiry: 3 months Type: HTTP

lidc Used by the social networking service, LinkedIn, for tracking the use of embedded services. Expiry: 1 day Type: HTTP

MR [x2] Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. Expiry: 7 days Type: HTTP

SRM_B Tracks the user’s interaction with the website’s search-bar-function. This data can be used to present the user with relevant products or services. Expiry: 1 year Type: HTTP

ANONCHK Registers data on visitors from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites. Expiry: 0 day Type: HTTP

SM Registers a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads. Expiry: Session Type: HTTP

iU5q-!O9@$ Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Expiry: Session Type: HTML

LAST_RESULT_ENTRY_KEY Used to track user’s interaction with embedded content. Expiry: Session Type: HTTP

PREF Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites. Expiry: 8 months Type: HTTP

remote_sid Necessary for the implementation and functionality of YouTube video-content on the website. Expiry: Session Type: HTTP

TESTCOOKIESENABLED Used to track user’s interaction with embedded content. Expiry: 0 day Type: HTTP

VISITOR_INFO1_LIVE Tries to estimate the users' bandwidth on pages with integrated YouTube videos. Expiry: 179 days Type: HTTP

YSC Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Expiry: Session Type: HTTP

ytidb::LAST_RESULT_ENTRY_KEY Used to track user’s interaction with embedded content. Expiry: Persistent Type: HTML

YtIdbMeta#databases Used to track user’s interaction with embedded content. Expiry: Persistent Type: IDB

yt-remote-cast-available Stores the user's video player preferences using embedded YouTube video Expiry: Session Type: HTML

yt-remote-cast-installed Stores the user's video player preferences using embedded YouTube video Expiry: Session Type: HTML

yt-remote-connected-devices Stores the user's video player preferences using embedded YouTube video Expiry: Persistent Type: HTML

yt-remote-device-id Stores the user's video player preferences using embedded YouTube video Expiry: Persistent Type: HTML

yt-remote-fast-check-period Stores the user's video player preferences using embedded YouTube video Expiry: Session Type: HTML

yt-remote-session-app Stores the user's video player preferences using embedded YouTube video Expiry: Session Type: HTML

yt-remote-session-name Stores the user's video player preferences using embedded YouTube video Expiry: Session Type: HTML