Demand Generation Manager
Financial Cents
- New York, New York, United States
- New York, New York, United States
About
Type: Full-Time
*Read to the end to see how to apply.
About Financial Cents At Financial Cents, we're building the next iconic software company by reimagining how accounting firms run their business. In just five short years, we've become the most loved brand in our space, trusted by over 10,000 accountants who rely on us everyday to get work done.
Our mission is ambitious yet simple: To be the best platform for accounting firms and the best place for people to work. We’re a fully remote company with teammates across North America, Europe, Africa, and Asia, and we’re on a clear journey toward 8‑figure ARR. Recognized as one of Inc.'s Best Workplaces and ranked #375 on the Inc. 5000 list of America's Fastest-Growing Companies, we're proud of how far we've come — and we're just getting started.
We’re looking for a
Demand Generation Manager
to own and scale our pipeline generation engine.
This is a hands‑on role for someone who has built and executed demand programs that drive measurable pipeline and revenue outcomes. You’ll own the full‑funnel demand strategy from acquisition through conversion across paid, lifecycle, and account‑based programs.
This role reports directly to our Head of Marketing and worksclosely with Sales and RevOps to ensure alignment from first touch through closed‑won.
What You’ll Do This is a hands‑on, individual contributor role. You will be the one building, running, and optimizing — there is no team beneath you and no one to delegate to. If that excites you, read on.
Own the pipeline engine end‑to‑end
You are accountable for marketing‑sourced pipeline — not just activity that contributes to it. That means knowing the numbers cold, modeling the funnel forecast - bottoms‑up and top‑down, identifying where leads are stalling, and pulling the right levers to hit monthly and quarterly targets. You bring the analysis; we don't bring it to you.
Build and run lifecycle programs that move contacts down the funnel
Design, build, and optimize always‑on nurture programs in HubSpot — including enrollment triggers, segmentation logic, behavioral sequencing, and unenrollment criteria. You own the infrastructure that converts MQLs to SQOs between campaign moments, not just the campaigns themselves. This includes both always‑on programs and campaign‑specific sequences working together as one system.
Execute multi‑channel demand generation campaigns
Plan and run campaigns across paid search, paid social, webinars, events, partners, and co‑marketing. You know which channels drive first‑touch pipeline versus which accelerate existing pipeline — and you build your programs accordingly. You can distinguish between a channel and a conversion trigger and you model them differently.
Own paid media performance and hold the agency accountable
You manage our paid ads agency with clear pipeline goals. You go into the back end of Google Ads, LinkedIn, and Meta yourself — you don't wait for the agency to tell you what's working. You know our historical benchmarks, you catch underperformance before it becomes a problem, and you push for results with data.
Build and scale ABM programs
Identify and segment high‑fit accounts, build targeted multi‑touch programs around them, and use paid media as a precision retargeting layer — not a broad reach channel. You measure ABM performance at the account level and optimize accordingly.
Own HubSpot independently
You build your own reports, create and manage your own lists, configure workflow logic, and troubleshoot attribution without routing everything through RevOps. HubSpot is your primary tool and you operate in it fluently every day. RevOps is a partner on infrastructure and data hygiene — not your execution arm.
Report on what matters, not just what's easy to measure
Deliver clear, consistent reporting on pipeline contribution, MQL‑to‑SQO conversion, CAC, ROAS, and channel efficiency. You know the difference between ICP pipeline and non‑ICP pipeline and you report on both clearly. You surface problems before leadership finds them.
AI‑powered demand gen operator
You don't just use AI — you've rebuilt how you work around it. From modeling pipeline scenarios to drafting and iterating campaign strategy, analyzing funnel performance, and building lifecycle programs, AI is woven into how you think and execute. You're ahead of most people on what's possible, you move faster because of it, and the work you produce shows it.
What You Bring
5–10 years of experience in B2B SaaS demand generation
Proven experience driving pipeline growth and improving funnel performance
Strong understanding of SaaS metrics (CAC, CPL, conversion rates)
Experience managing paid channels and external agencies
Hands‑on experience with lifecycle marketing and nurture programs
Working knowledge of attribution and funnel measurement
Proficiency in HubSpot (reporting, lists, workflows)
Experience with account‑based or targeted programs
Strong analytical mindset and comfort working with data
Ability to operate independently in a lean, high‑accountability environment
The Team You'll Join You’ll be part of a small but highly experienced team, working closely with:
Head of Marketing
SEO Manager
Social Media Manager
Partnerships Manager
Designer
Snr. Content Marketing Manager
Video Content Manager
Events Marketing Manager
You’ll also collaborate closely with Sales, Customer Success, and Revops with strong executive support and clear ownership.
Why You'll Love Working Here
Competitive compensation package aligned with experience and impact
Annual team trips (Spain, Portugal, and Mexico in the past)
Fully remote, global team
Unlimited PTO
Birthday PTO + birthday gift
One mental health day every month
$2,500 annual learning budget
Weekly and monthly team socials
$1,000 annual bucket‑list fund
Stock options
A thoughtful, experienced manager who wants you to do the best work of your career
HOW TO APPLY Send your resume and portfolio to jillian@financial‑cents.com
Please use the subject line:
Demand Generation Manager
What to include in your portfolio:
2–3 examples of demand gen programs or campaigns you built and owned — paid, lifecycle, ABM, or events
At least one example that shows funnel impact: what you did, what moved, and by how much
A pipeline model, channel allocation, or funnel analysis you built — we want to see how you think in numbers
Any reporting or attribution work that shows how you measured and optimized performance
Brief context for each: your role, the goal, and the outcome
We review every application carefully. Show us the work, the numbers behind it, and what you learned.
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Languages
- English
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