Associate Director, Content Optimization & StrategyThe Leadership Agency Inc. • New York, New York, United States
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Associate Director, Content Optimization & Strategy
The Leadership Agency Inc.
- New York, New York, United States
- New York, New York, United States
About
Associate Director, Content Optimization & Strategy , you will partner directly with enterprise CPG clients to improve content health, enhance product discoverability, and accelerate digital shelf performance. This is a hands‑on, client‑facing execution role — ideal for someone who thrives on translating analytics into activation, bridging creative and data‑driven problem solving, and driving measurable impact across large portfolios.
This position is remote, with 15–25% travel to client locations.
What You’ll Do
Partner with brand stakeholders to evaluate and improve product content across major retailers using internal content and analytics tools
Audit content quality, taxonomy, and digital shelf performance using content intelligence dashboards; identify opportunities to enhance discoverability, conversion, and brand consistency
Deliver strategic presentations and recommendations at retailer, category, and sub‑category levels
Educate client teams on content best practices across various retail platforms
Translate insights into clear, prioritized action plans focused on high‑impact SKUs and categories
Collaborate with internal and client‑side teams — including retail media, analytics, and operations — to ensure content optimizations connect with broader business levers
Develop retailer‑specific playbooks and scalable content frameworks for use across multiple categories and regions
Monitor post‑implementation results and communicate measurable impact through data‑driven storytelling
Benchmark brand performance against competitors using analytics tools to identify whitespace and best‑in‑class execution
Stay ahead of evolving retailer requirements to ensure ongoing compliance and digital shelf excellence
What You’ll Bring
6–8+ years of experience in digital shelf content, ecommerce operations, or CPG performance marketing
Expertise in content optimization, product data management, and retailer content standards (e.g., major mass, club, and online retailers)
Strong analytical and communication skills, with the ability to turn large datasets into clear, actionable recommendations
Highly detail‑oriented, organized, and proactive in managing deliverables
Collaborative mindset with strong client‑facing and problem‑solving abilities
Passion for digital commerce, technology, and continuous improvement
Compensation Base salary range (US):
$109,000 – $150,000 per year Actual base pay is dependent on experience, qualifications, and geographic location.
Equity or long‑term incentive opportunities
Potential discretionary bonuses
Benefits
Comprehensive medical, vision, and dental coverage
Short‑and‑long‑term disability insurance
Life insurance
Paid parental leave
Monthly reimbursements for wellness, phone, and internet expenses
10+ company holidays per year and unlimited PTO
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Languages
- English
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