Data Analyst, Customer Analytics

The Customer Analytics team is seeking a Data Analyst with a strong curiosity for consumer behavior and a proven ability to leverage data to drive strategic business decisions.

In this role, you will contribute to a wide range of business and analytics initiatives by building robust measurement frameworks, conducting deep-dive analyses, and partnering closely with data science and business teams. You will help shape consumer-centric KPIs, support predictive modeling efforts, and deliver actionable insights that enhance our understanding of customer behavior and overall business performance.

You will collaborate with cross-functional stakeholders across analytics, data science, and business teams to translate complex data into clear insights and recommendations. This role requires strong analytical rigor, the ability to navigate ambiguity independently, and solid communication skills.

YOU’LL HAVE THE OPPORTUNITY TO:

Deliver core analytics and insights

• Conduct complex and exploratory analyses to understand customer behavior, purchase journeys, and key business drivers

• Identify opportunities to optimize acquisition, retention, and customer value through data-driven insights

• Translate ambiguous business problems into structured analytical frameworks and actionable recommendations

• Synthesize findings into compelling narratives for both technical and non-technical audiences

Contribute to KPIs and advanced analytics initiatives

• Support the development of scalable measurement frameworks to support personalization, segmentation, and targeting strategies

• Support the definition, refinement, and implementation of consumer centric KPIs such as churn, CLV, and conversion

• Partner with data scientists on consumer related models, including contributing to feature design and selection, business logic, and performance evaluation metrics

• Interpret and contextualize model outputs to support business decision-making
  

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

• Minimum 4 years of experience in a similar role;

• Strong analytical mindset with demonstrated experience in data exploration and insight generation

• Strong expertise in SQL and experience working with large, complex datasets

• Ability to balance strategic thinking with strong technical execution

• Familiarity with data science concepts and programming languages (Python, R) is an asset

• Proficiency in BI tools (e.g., Tableau, Power BI, Looker) is an asset;

• Excellent communication skills with the ability to present insights to both technical and non-technical audiences.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation - You want it, we have it:

• Annual bonus based on the company’s financial results

• Generous paid time away

• Pension plan

• Collective saving opportunities

• Industry leading healthcare fully paid by BRP

What about some feel good perks:

• Flexible work schedule

• A summer schedule that varies by department and location

• Holiday season shutdown

• Educational resources

• Discount on BRP products

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 17,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.