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About
CRO & Data Optimization Specialist
to
own experimentation, insights, and optimization across our entire on-site funnel
—from landing pages to PDPs to checkout. This role is responsible for squeezing maximum revenue out of our existing traffic by planning and executing A/B tests, uncovering insights from user behavior, and partnering with design, copy, and dev to ship high-impact improvements quickly. This is not a reporting-only role. This is a hands-on, execution-focused position for someone who knows how to turn data into action.
We are looking for candidates based in LATAM or the Philippines.
Key Responsibilities
Own Experimentation & Testing Plan, launch, and analyze A/B and multivariate tests across landing pages, PDPs, funnels, and checkout
Write clear hypotheses and structured testing briefs
Maintain a consistent testing cadence and roadmap
Optimize the Full Funnel Improve LP → PDP → ATC → Checkout performance
Identify and prioritize opportunities across messaging, layout, pricing, offers, and UX
Optimize for CVR, AOV, and net conversion efficiency
Analyze & Interpret Data Pull and interpret data from GA4, Northbeam, Shopify, Hotjar, heatmaps, and session recordings
Identify patterns in user behavior, drop-offs, and friction points
Translate findings into clear insights and next actions
Collaborate Cross-Functionally Partner with copywriters and designers to iterate on winning variations
Work closely with dev or no-code builders to implement tests
Align with performance and growth teams to support paid traffic efficiency
Build Systems & Insights Create weekly CRO roadmaps and testing priorities
Deliver clear insights and recommendations on a regular cadence
Continuously improve experimentation frameworks and documentation
Leverage AI for Speed & Scale Use AI tools to accelerate analysis, ideation, hypothesis writing, and insight reporting
Integrate AI into daily workflows to improve output and speed without sacrificing quality
Key Performance Indicators (KPIs)
Higher conversion rates (CVR) across funnels Increased AOV and improved net contribution margin Improved NC ROAS from existing traffic Increased testing velocity and experiment throughput Clear, actionable insights delivered consistently
Required Skills & Qualifications
Must-Have Skills: Deep DTC eCommerce experience (funnels, PDP optimization, paid traffic behavior, offer structures)
Hands-on experience with CRO and experimentation platforms (Convert, VWO, AB Tasty, or similar)
Strong analytical mindset with the ability to tell a clear story from data
Experience working with GA4, Shopify analytics, attribution tools, and behavior analytics
Understanding of front-end structure and experimentation constraints (no need to be a developer)
AI / LLM Proficiency (Required): Active use of AI tools such as ChatGPT, Claude, Gemini, Perplexity, Midjourney, or similar to: Speed up data analysis
Generate and prioritize test ideas
Draft hypotheses and testing plans
Summarize insights and results
Build faster, clearer insight decks
Demonstrated ability to use AI as a force multiplier for a
10–20%+ productivity lift Who Should Apply?
✅
Apply if you: Love experimentation and learning from real user behavior
Enjoy turning messy data into clear, actionable insights
Take ownership and don’t wait to be told what to test next
Thrive in fast-moving, performance-driven environments
Do not apply if you: Prefer reporting over execution
Are uncomfortable with data or experimentation
Don’t enjoy iteration, testing, or feedback
Need rigid processes or heavy hand-holding
Compensation & Work Environment
Full-time, remote Competitive compensation based on experience High ownership, low bureaucracy Direct impact on revenue and growth Opportunity to scale your influence across multiple brands
Application Process
Submission of resume and relevant experience
Initial interview with the HR team
Skills or case-based assessment
Final interview with the Department Manager
Languages
- English
Notice for Users
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