Sales Manager

Sales Manager — Poultry Meat & Convenience Products About Natfood

Natfood Limited is a UK-based food import and wholesale company and the exclusive UK distributor from Ukrainian supplier which has operated since 2001 and supplies poultry products to customers across the world.

Through Natfood, we supply UK wholesalers, foodservice distributors, processors and selected retail and private-label partners with a full range of raw, semi-finished and convenience poultry products, including whole birds, primal cuts, portioned items, marinated lines and cooked deli formats. We are now scaling our UK commercial operation and building the team that will deliver our next phase of growth.

We are looking for a Sales Manager to develop and grow Natfood’s UK sales of poultry meat and value-added products across raw, semi-finished and convenience lines. This is a hands-on commercial role in a build-phase business: you will own customer relationships end-to-end, shape the UK product mix and pricing, and act as the day-to-day bridge between UK customers and our production base. You will work directly with senior management and play a meaningful part in establishing the UK structure as volumes scale from launch towards a steady-state target of 500 to 700 tonnes per month.

The successful candidate will combine strong UK market knowledge with the practical mindset needed to operate in a young business, where structure and processes are still being built and the right person can have a disproportionate impact on the long-term shape of the company.

Develop and grow UK sales of poultry meat and value-added products, including raw, semi-finished, marinated, cooked and convenience lines, against agreed volume, revenue and margin targets.

Build and manage relationships with wholesalers, foodservice distributors, processors and selected retail and private-label partners, with a focus on long-term, repeat business.

Act as the commercial bridge between UK customers and production, ensuring specifications, packaging formats, volumes, lead times and pricing are clearly aligned on both sides.

Identify and approach new customers, prepare listing meetings, present samples and specifications, and lead commercial negotiations through to signed contracts and stable order patterns.

Manage day-to-day