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About
You are… a versatile and creative digital professional who knows how to get the most out of all the content we create and share, from our website and social channels to marketing collateral, videos and other multimedia projects. You bring a deep and diverse skillset of creative, technical and analytical savvy, and you're fluent in the latest trends in analytic tools, web management, social media and SEO/LLM techniques. You have a keen eye for how to optimize the look, feel and user experience of our digital platforms and channels, and you are confident building, executing and tracking effective campaigns for our teams and businesses. You are a highly organized and resourceful project manager who excels at problem-solving and thrives in data, and you are relentlessly curious and eager to learn and apply new skills in other areas. We are… a newly merged enterprise marketing & communications crew looking for a talented professional to elevate our digital content strategy and campaigns. We're dedicated professionals who love what we do and the company we do it for. We work together to tackle complex challenges and strive for excellence in everything we do. We are equal parts creativity, precision, adaptability and drive, and we strive to have fun every day. We focus on solving problems rather than finding them, and we try to listen more than we talk. We're looking for someone who can step in and help us execute successful campaigns and support growth initiatives across our company. The person in this role is the companywide functional expert for our digital channels, including governance, user experience, content development and technical execution. This position will be based at our Seattle Headquarters and report to the director of enterprise marketing, and the role will operate under our hybrid Flexible Work Policy, which requires employees to be in the office Tuesday, Wednesday and Thursday and allows for remote work on Monday and Friday. Primary Responsibilities
Develop and implement strategies and campaigns to optimize content across our digital platforms and channels to achieve specific business and reputational goals. Partner closely with businesses across the company and our marketing professionals to create targeted and evergreen digital marketing plans with key performance metrics tied to clear business outcomes. Provide data reporting and analysis of results, including strategic recommendations to improve approach and execution to advance progress against business goals. Manage the day-to-day technical and editorial needs for Weyerhaeuser's website and social media channels. Create visually engaging digital content for website and social media channels (independently and/or in collaboration with design resources). Troubleshoot technical issues and manage outside vendors. Stay up to date on the latest web/social trends and technologies. Lead and project manage content management system upgrades and web-hosting migrations, as needed. Identify and implement improvements in data privacy and web accessibility in accordance with applicable laws, best practices and governance requirements. Support a range of other projects (not always digital) as an integral member of the Enterprise Marketing & Communications team. Qualifications
Demonstrated experience creating, executing and tracking successful company reputation and business marketing campaigns. Experience with a variety of data-driven digital marketing methods, including AI marketing, SEM, email marketing, marketing automation, and social media marketing. Deep knowledge of website measurement and analytics tools, such as Google Analytics, as well as SEO/LLM techniques and best practices. Proven experience measuring social media effectiveness using a variety of management tools to track and report against goals. Thorough knowledge of technologies used in web publishing, including content management systems, HTML and CSS. Strong writing and editing skills, including ability to craft engaging copy for a variety of audiences and digital platforms. Strong organizational and project management skills, and meticulous attention to detail. An eye for design, and the ability to create visually engaging web pages, digital collateral and social media posts. Ability to build effective relationships at multiple levels of the organization by listening, providing expert counsel, and delivering results. At least 8-10 years of digital content management experience (in a corporate environment preferred but not required). Bachelor's Degree is required (communications or marketing degree preferred). All applicants must submit a resume and cover letter to be considered for this role. Compensation: This role is eligible for our annual merit-increase program, and we are targeting a salary range of $98,811 - $148,217 based on your level of skills, qualifications and experience. You will also be eligible for our Annual Incentive Program, which offers a cash bonus targeting 10% of base pay. Potential plan funding may range from zero to two times that target. Benefits: When you join our team, you and your dependents will be offered coverage under our comprehensive employee benefits plan, which includes medical, dental, vision, short and long-term disability, and life insurance. We offer a pre-tax Health Savings Account option which includes a company contribution. Other benefit options are also available such as voluntary Long-Term Care and Employee Assistance Programs. We also support personal volunteerism, sponsor a host of diversity networks, promote mentoring, and provide training and development opportunities to help you chart your path to a fulfilling career. Retirement: Employees are able to enroll in our company's 401k plan, which includes a paid company match in addition to our annual contribution equal to 5% of your base salary. Paid Time Off or Vacation: We provide eligible employees who are scheduled to work 25 hours or more per week with 3-weeks of paid vacation to use during your first year of employment. We also recognize eleven paid holidays per year, providing a total of 88 holiday hours. About Weyerhaeuser: We sustainably manage forests and manufacture products that are essential to everyday life. We're serious about safety, driven to achieve excellence, and proud of what we do. With multiple business lines in locations across North America, we offer a range of exciting career opportunities for smart, talented people who are passionate about making a difference. We know you have a choice in your career. We want you to choose us. Weyerhaeuser is an equal opportunity employer. Inclusion is one of our five core values, and we strive to maintain a culture where all our people feel a sense of belonging, opportunity and shared purpose. We are committed to recruiting a diverse workforce and supporting an equitable and inclusive environment that inspires people of all backgrounds to join, stay and thrive with our team.
Languages
- English
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