Digital Sales Executive

The Digital Sales Executive is responsible for identifying business opportunities and selling complex digital service packages to law firms. This role requires a blend of high-level sales expertise and technical fluency in digital marketing trends to consult potential clients on ROI-driven solutions.

Core Responsibilities:

• Lead Generation & Prospecting: Proactively identifying and engaging potential law clients through cold outreach (email/calling), LinkedIn lead generation, and networking at industry events.
• Consultative Selling: Conducting needs analyses to understand client goals (e.g., brand awareness, traffic, or lead gen) and presenting tailored marketing strategies featuring lead generation, public relations and digital marketing.
• Proposal Development: Crafting and delivering compelling sales presentations, cost estimates, and contracts that align with the client's budget and business objectives.
• Market & Competitor Research: Monitoring industry trends and competitor pricing to ensure the agency's offerings remain competitive and relevant in 2026.
• Relationship Management: Building and maintaining strong business relationships to ensure long-term client retention and identifying opportunities for upselling additional services.
• Cross-Functional Collaboration: Working closely with internal strategy, design, and operations teams to ensure proposed campaigns are feasible and aligned with client expectations.

Requirements:

• Technical Proficiency: Understand digital channels including AI-driven marketing, SEO, programmatic advertising, and performance metrics (KPIs/ROI).
• Data Literacy
• Advanced Communication: Exceptional negotiation and presentation skills, with the ability to explain technical marketing concepts to non-marketing stakeholders.
• Education: Typically a Bachelor's degree in Marketing, Business, or a related field, often coupled with 2+ years of agency-side sales experience.