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About
We are building the first
creative operating system : an infinite canvas designed for the generative computing paradigm. We're a team of ~45 focused on elevating professional craft, backed by tier-one investors including Redpoint, Menlo Ventures, and a16z, as well as founders like Guillermo Rauch and Justin Kan. Our platform is already the choice of world-class creative powerhouses like Pentagram, Lionsgate, and Nike.
The Opportunity
This is FLORA's SDR Lead hire - a foundational leadership role that will shape the entire top-of-funnel engine we build from here. We're at a pivotal stage where product-led growth meets sophisticated enterprise sales, and this person will be the architect of our outbound engine and the guardian of our inbound high-intent signals.
You won't inherit a polished system. You'll build one. You'll define our playbooks, directly manage and mentor a team of 5-7 SDRs, and partner with Sales and Marketing to turn creative interest into a predictable revenue machine.
How You'll Make an Impact
Strategy & Leadership Build the Blueprint:
Design and iterate on the SDR playbook - from persona-based messaging to multi-channel sequencing across email, LinkedIn, video, and creative "wildcard" outreach. Team Development:
Run structured 1:1s, pipeline reviews, and call coaching sessions. Set clear performance expectations and develop each SDR's skills and career trajectory. Build and maintain a culture of accountability, learning, and resilience. Cross-Functional Bridge:
Own the feedback loop between GTM and Product. Translate boots-on-the-ground insights - competitor moves, friction points, feature requests - into actionable strategy for leadership. Outbound & Account-Based Excellence
Targeting & Research:
Identify and map high-value accounts within our ICP (agencies, in-house brand teams, creative studios). Ensure SDRs are prospecting into the right accounts with the right message at the right time. Creative Prospecting:
Lead unconventional outreach. We sell to the creative class - campaigns should be as visually and intellectually sharp as our product. Test and iterate across email, phone, LinkedIn, and other channels. Multi-threading:
Engage the full buying committee and build deep roots within target organizations. PLG & Inbound Optimization
Sales-Assist Motion:
Identify when a power user's behavior signals readiness for an enterprise conversation and act on it swiftly. Speed-to-Lead:
Maintain a rigorous cadence on high-intent inbound signals - converting product usage into commercial opportunities without delay. Metrics You'll Own
Team Pipeline Generation:
Total qualified meetings and pipeline ARR created across the SDR team. Conversion Efficiency:
Target account → engaged conversation → qualified opportunity. SDR Productivity:
Scaling human touch through smart use of automation and data tools (Clay, Day AI, etc.). Team Performance:
Ramp time for new SDRs, quota attainment, and individual development progress. Handoff Quality:
Stickiness of opportunities once they reach Account Executives. What We're Looking For
A systems-oriented leader who is deeply customer-aware, knows how to develop early-career talent, and thrives in the controlled chaos of an early-stage startup.
Required
4-6+ years of B2B sales experience,
with at least 2 years directly managing SDRs - SaaS or creative tech preferred. Proven track record
of personally hitting quota as an SDR/AE and/or driving team attainment as a lead or manager. Modern Stack Mastery:
Can get technical and deep with tools like Clay, Monaco, LinkedIn Sales Navigator, etc.. You don't just use tools - you string them together to create unfair advantages. Communication:
Exceptional written and verbal communication skills. You speak the language of a Creative Director one minute and a Head of Procurement the next - and you can coach others to do the same. Analytical Mindset:
You live in the data and iterate on weekly conversion trends - not gut feelings. Comfort operating in ambiguity:
You can prioritize, make decisions, and move with urgency without a perfect playbook. Based in Brooklyn, NY Highly Valued
Experience at an early-stage or high-growth startup. Background selling AI, SaaS, or technical products into a new or emerging category. Experience building a team from scratch - not just inheriting one. Strong opinions about what makes outbound messaging work in today's environment. Demonstrated ability to contribute to go-to-market strategy beyond the SDR function. The Traits That Matter at FLORA
Ownership Mindset:
You act like an owner - high standards, proactive problem-solving, no task beneath you. Builder Mentality:
You'd rather build the system than wait for someone else to hand you one. Hustle & Work Ethic:
You go the extra mile consistently. High Bar + Low Ego:
You want to win, you welcome feedback, and you do what's best for the team. Daring:
You'll scrap a sequence that isn't working and try something bold. You default to doing. Intellectually Curious:
The AI and creative tech space moves fast. You stay ahead, share what you learn, and adapt.
Languages
- English
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