Web Analytics Specialist

We're Hiring: Web Analytics Specialist

Location
: Remote / Hybrid (Depending on the company's location)

Employment Type
: Full-time / Part-time

Level
: Mid-Level to Senior

Are you passionate about web data and insights? We are looking for a
Web Analytics Specialist
to join our team. In this role, you will be responsible for analyzing website performance, user behavior, and digital campaign effectiveness to help optimize online experiences and drive business growth.

Key Responsibilities
:

• Track and analyze website traffic
  and user behavior to provide insights into customer journey, conversion rates, and engagement.
• Set up, configure, and manage
  Google Analytics
  ,
  Google Tag Manager
  , and other web analytics tools to track key website metrics.
• Create and maintain custom dashboards
  and reporting systems to provide stakeholders with real-time insights into web performance and KPIs.
• Monitor digital marketing campaigns
  (e.g., SEM, social media, email) to evaluate their effectiveness and make recommendations for optimization.
• Conduct in-depth
  A/B testing
  ,
  multivariate testing
  , and
  conversion rate optimization
  (CRO) to improve website and campaign performance.
• Collaborate with cross-functional teams
  (marketing, product, UX/UI, and development) to understand business goals and create tailored web analytics solutions.
• Provide actionable insights and recommendations to enhance the user experience, increase conversions, and improve overall site performance.
• Develop and maintain
  tracking strategies
  and ensure accurate data collection across digital properties.
• Stay up-to-date with the latest trends and technologies in
  web analytics
  , digital marketing, and website optimization.

Requirements
:

• Bachelor's degree
  in Marketing, Computer Science, Statistics, Data Science, or a related field.
• 3+ years of experience working in
  web analytics
  ,
  digital marketing
  , or related fields.
• Proficiency with Google Analytics
  (GA4),
  Google Tag Manager
  , and other tracking tools like
  Adobe Analytics
  or
  Hotjar
  .
• Experience in setting up and analyzing
  A/B tests
  and
  conversion rate optimization
  techniques.
• Strong knowledge of
  SEO
  ,
  PPC
  , and
  social media analytics
  .
• Solid understanding of
  HTML/CSS
  , with the ability to work with developers to implement tracking code.
• Ability to create and interpret
  comprehensive data reports
  and provide actionable insights to stakeholders.
• Strong Excel
  skills (pivot tables, data analysis) and experience with data visualization tools (e.g.,
  Tableau
  ,
  Power BI
  ).
• Experience with
  SQL
  or similar query languages is a plus.
• Attention to detail
  and strong problem-solving skills.
• Excellent communication skills
  , both written and verbal, with the ability to translate complex data into clear, actionable business insights.

What We Offer
:

• A
  flexible, remote-first
  work environment that prioritizes work-life balance.
• Competitive salary and
  benefits package
  .

Nice-to-have skills

• A/B Testing
• Google Analytics
• HotJar
• Multivariate Testing
• SEO
• Google Tag Manager
• PPC

• Zürich, Zürich, Switzerland

Work experience

• SEO
• SEM / Traffic
• Analytics

Languages

• English