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- Retention & Engagement Location:Hybrid, Dublin South Job type:Full-time Permanent Overview: Our client is Ireland's fastest growing and most innovative online brands has an exciting new opportunity for an experienced CRM Manager to join their growing team.
The CRM Manager is responsible for developing and delivering CRM strategies that retain existing customers, deepen engagement, and increase long-term loyalty.
This role owns customer lifecycle activity post-acquisition, ensuring customers remain active, satisfied, and connected to the well known brand.
Key Responsibilities: Strategy & Planning Own the CRM strategy for customer retention, engagement, and reactivation.
Design and optimise customer lifecycle journeys (onboarding, engagement, win-back).
Define engagement KPIs and success metrics aligned to customer strategy.
Campaign & Journey Management Plan and oversee always-on and campaign-based CRM activity across channels Lead behavioural-trigger programs.
Execution Execute and QA new and always-on campaigns.
Ensure timely, accurate, and high-quality delivery of CRM activity.
Conduct regular testing and optimisation to improve engagement performance.
Data & Insight Collaboration Partner closely with the Customer Insight & Data Planning manager to interpret engagement data and trends.
Use insights to refine segmentation, targeting, and messaging strategies.
Translate data into actionable improvements.
Stakeholder Management Work cross-functionally with marketing, product, and customer teams.
Clearly communicate plans, performance, and learnings to Senior CRM manager.
Essential Skills & Experience 4+ years CRM experience, ideally in insurance, financial services, or a retention-driven business model.
Proven experience owning retention, renewal, or lifecycle marketing strategies.
Strong understanding of customer lifecycle management and churn drivers.
Experience designing and delivering: Renewal communications (packs, reminders, chase strategies) In-life engagement campaigns Hands-on experience with CRM / marketing automation platforms Strong knowledge of multi-channel CRM Ability to analyse and act on CRM performance metrics (renewal rate, churn %, engagement).
Experience running test-and-learn / optimisation programmes (A/B testing).
Strong planning, prioritisation, and campaign management skills.
Ability to work cross-functionally with operations, customer service, and product teams.
Comfortable using Tableau or Power BI reports to read data, interpret trends and derive actionable insights Highly organised, detail-oriented and able to manage multiple campaigns simultaneously Proactive, commercially minded and confident in taking full ownership of campaigns end-to-end Desired Skills & Experience Experience in regulated environments (e.g.
GDPR, FCA-style compliance).
Familiarity with advanced segmentation or cohort analysis.
Exposure to predictive churn modelling or AI-driven targeting.
Strong commercial mindset with ability to link retention activity to revenue impact.
Confident team-player, who wants to drive change by challenging the status-quo; Ability to prioritise activities and multi-task, with drive to optimise the level and quality of service delivery Excellent interpersonal skills and an ability to communicate effectively with stakeholders and management Self-motivated, with a clear ability to use own initiative NB: Potential candidates must hold a valid working visa and be currently living in Ireland or the UK to be considered.
This is a great opportunity to join a company that offers strong career development and growth prospects.
Competitive salary + benefits package will depend upon relevant experience. xcfaprz
For a confidential discussion, please contact for a confidential chat.
Skills: CRM Marketing Xtremepush CRM Systems Data Analysis Digital Marketing Copywriting Benefits: Annual Bonus / 13th Cheque Healthcare Allowance Pension Fund Hybrid working Mobile Laptop Parking
Languages
- English
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