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Web & E-Commerce Specialist
Safari Sun
- Altamonte Springs, Florida, United States
- Altamonte Springs, Florida, United States
About
Safari Sun is a 40-year family-owned custom apparel and promotional products company. We run a WooCommerce-powered storefront and multiple company stores, and we need someone who can own the day-to-day health and growth of our web presence. This isn’t a pure developer role and it isn’t a pure marketing role—it’s the person who sits right in the middle and makes sure our online business actually works.
You’ll spend your days fixing CSS, building beautiful product pages, keeping our Google Merchant Center feed clean, watching GA4 stats, and making sure search engines (and AI engines) can find us. You need a great eye for design, a practical grasp of WordPress and WooCommerce, and enough technical chops to troubleshoot without needing a developer for every little thing.
*What You’ll Do*
* Own the look and feel of safarisun.com—fix CSS issues, maintain visual consistency, and improve UX across product pages, landing pages, and company stores.
* Build and optimize product pages that convert—compelling layouts, clean imagery, proper structured data.
* Manage our Google Merchant Center feed: troubleshoot disapprovals, optimize product data, keep listings current.
* Monitor GA4 dashboards and translate data into actionable insights—what’s working, what’s broken, what to test next.
* Handle on-page SEO: meta tags, headings, internal linking, image optimization, schema markup.
* Implement AEO (Answer Engine Optimization) best practices so our content surfaces in AI-powered search results.
* Maintain WordPress and WooCommerce: plugin updates, security patches, performance monitoring, staging/production deployments.
* Coordinate with our hosting + Cloudflare infrastructure—you don’t need to be a sysadmin, but you should be comfortable reading logs and diagnosing 403s or caching issues.
* Support company store deployments as we migrate from Inksoft to WooCommerce.
* Collaborate with the art team on lifestyle product imagery and marketing creative.
*You Should Have*
* 2+ years working hands-on with WordPress and WooCommerce in a production environment.
* Strong CSS/HTML skills—you can look at a design and build it without a framework holding your hand.
* A genuine eye for design and product presentation. You notice when something is 2px off.
* Working knowledge of Google Merchant Center, GA4, and Google Search Console.
* Familiarity with SEO fundamentals and emerging AEO/AI search optimization.
* Comfort with basic PHP (enough to customize WooCommerce templates, not build plugins from scratch).
* Experience with Git for version control.
*Bonus Points*
* Experience with e-commerce in decorated apparel, promotional products, or manufacturing.
* Familiarity with structured data / schema.org markup.
* Experience with Cloudflare configuration and caching.
* Comfort using AI tools (ChatGPT, Claude, Cursor, etc.) to accelerate your work.
* Basic understanding of Meta/Google ad platforms for coordination with paid campaigns.
*Why Safari Sun*
* Small team, big impact—your work ships fast and matters immediately.
* A company that’s been in business for 40 years but thinks like a startup when it comes to technology.
* Exposure to robotics, machine vision, and AI-driven manufacturing workflows—this isn’t your average apparel shop.
* No bureaucracy. Direct line to the owner. Your ideas get heard.
Pay: $55,000.00 - $75,000.00 per year
Benefits:
* 401(k) matching
* Dental insurance
* Employee discount
* Health insurance
* Life insurance
* Paid time off
* Vision insurance
Application Question(s):
* Please list the last few websites that you have worked on currently.
Work Location: In person
Languages
- English
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