Digital Marketing Coordinator

We are seeking a creative and detail-oriented

Digital Marketing Coordinator

to join our marketing team. In this role, you will assist in developing and executing digital marketing strategies to drive online engagement, increase brand awareness, and grow our digital presence. You will be responsible for coordinating digital campaigns across multiple platforms and analyzing performance data to optimize strategies. Key Responsibilities: Coordinate and implement digital marketing campaigns, including email marketing, social media, and paid advertising (PPC, display ads, etc.). Manage social media content calendars and post regular updates across all platforms (Facebook, Instagram, LinkedIn, etc.). Create and optimize engaging content for digital channels, ensuring it aligns with brand guidelines and messaging. Monitor, track, and analyze the performance of digital campaigns, providing regular reports and recommendations for improvement. Collaborate with graphic designers, content creators, and other marketing teams to produce compelling visuals and copy. Manage and update the company website with new content, blog posts, and product information. Assist with SEO strategy, keyword research, and optimizing website content for search engines. Help execute email marketing campaigns, including segmentation, A/B testing, and performance analysis. Stay up-to-date with the latest digital marketing trends and best practices. Requirements: Bachelor’s degree in Marketing, Communications, or a related field. 1+ years of experience in digital marketing, social media management, or related roles. Experience with social media management tools (e.g., Hootsuite, Buffer) is a plus. Knowledge of SEO best practices and Google Analytics. Proficiency in Microsoft Office and Google Suite. Strong written and verbal communication skills. Creative and proactive, with excellent attention to detail and time management skills. Ability to work independently and collaborate with cross-functional teams. Benefits: Competitive salary and benefits package. Health, dental, and vision insurance (for full-time employees). Paid time off and holidays. Opportunities for career growth and development.